Myanmar (Burma)

Digital Marketing

Bachelor of Engineering - BE

MayPhoo Pan

Assistant Digital Marketing Manager

Social media marketing

Communication

Leadership

Influencer marketing

Marketing strategy

Trello

Asana

Canva

Facebook Ads

Figma

Google Ads

Google Data Studio

HubSpot

Google Analytics

Handle Digital Marketing Strategy & Execution for 10 brands (F&B industry, Hotels industry)
Social media ads strategy & execution; Monthly Meta Ads Spent: 30K-50K Bhat per outlet
SEM strategy & execution: Monthly Google Ads Spent: 50K Bhat
Co-managing SEO, SEM with corporate side ; Fraser Suites Sukhumvit 
Monthly Marketing Analysis & Reports 

Client Portfolio : Fraser Suites Sukhumvit, Shangri-la Hotel, Anantara Group’s Manohra Cruises & Benihana Riverside restaurants, Fraser Suites Sukhumvit Hotel Bangkok, Bandara Groups’ Flamingo Phuket Bar

Perform as full-stack marketer

Digital Marketing Strategy & Planning on different social media channels & platforms
i.e. Google Ads platform, GBP, Meta Products (Facebook & Instagram), LinkedIn, TikTok 

Execution
1. Social Media Copywriting & designs development with Canva
2. TikTok video script writing , acting , shooting , editing
3. Website copies development
4. Lead Gen Campaign strategy, planning, ads budget allocation, daily optimization (Gained 20% decrease in CPR and 2x faster to the lead to conversion cycle with optimizing ads messsagings)
5. Optimizing Google Analytics results based media planning strategy
6. SEO strategy and opt for HR online programmes & DBA programmes
7. Sales & marketing team alignment using Hubspot CRM
8. Direct report to Head of Business & CEO

Marketing Budget Allocations for clients' marketing marketing campaigns based on the strategy
IMC Marketing planning & excution
Agency business development
Overseeing agency account management team
P&L reporting

- Engage with COO for partnership planning & screening potential partnership leads for domestic & regional market. 
- Understand client's needs and requirements for SEO AI services. 
- Covering both sales and marketing team for B2B and B2C market of SaaS model.
- LinkedIn marketing strategy for B2B clients especially for Digital Marketing Agencies & Digital Marketing Consultants across Thailand, Singapore., Myanmar and Malaysia.
- Differentiating two products in value pricing , value-positioning along with respective target audience and planned for right audience marketing
- Established the affiliate marketing plan.

- Build long-term relationships with clients by investigating their needs & wants Implement IMC & digital projects; including strategy, planning & execution 
- Experience creative digital campaigns : Facebook & TikTok
- Facebook Ads
- LinkedIn Ads (B2C)
- Influencer Management
- Analyzing & monitoring with tools such as Talkwalker , Fanpage karma, SproutSocial
- Developing reports: Weekly, monthly, quarterly , year-end, campaign basics for PR, digital, campaigns
- Crisis Management strategy planning for the brands during the crisis period 
- Managed as producer for production projects : TVC video production, Vlogs, social media production , product photo shoots, lifestyle photoshoots

- Client relations & day-day client communications
- Prepared all in one social media content planning on Facebook & LinkedIn platforms by content writing , copy writing & closely working with creative team for designs.
- Managed a small production projects from pre-production, during & post ; Up to 30 sec long , 9 x videos about Samsung consumer electronics 
- By running a campaign, managed new leads gen ads from Facebook for automobile brand : Borgward
- Media monitoring & PR report preparing in PR projects
- Media relations & KOL management in events

Teaching Myanmar language to foreigners & International School Students

MayPhoo Pan🇲🇲

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