India

Product Marketing

Executive MBA

Mehavarshni S

Lead Product Marketer

Public Speaking

Communication

Critical-thinking

Presentation skills

Brand positioning

Brand strategy

Content editing

Marketing strategy

WordPress

Adobe Illustrator

Adobe Photoshop

Asana

Canva

ChatGPT

Figma

LinkedIn Ads

Responsible for new client acquisition strategies

Developer experience: Strategy and Marketing

-Messaging and Positioning: Crafted developer platform messaging and personas through research and workshops.
-Events: Managed booth messaging at events, attracting 4000+ attendees and 700+ registrations.
-Partner marketing: Supported AWS partner marketing and published joint case studies.
-GTM: Developed comprehensive developer marketing strategy for 2023-2024.

Product Marketing for the Freshworks Neo platform (Channels and Collaboration integrations). 
-Messaging and positioning
-Press Releases and RFPs 
- Websites
- Sales enablement
-Customer Advocacy
-Hackathons (2021 & 2022)

Amplified the Freshworks brand across the globe:
- Guerrilla marketing brand campaigns (Dreamforce gatecrash in 2018 and 2019)
-Corporate marketing events 
-3 Global User conferences for Freshworks

Brand development and project management - marketing and lead generation via social media, sales, and client management, execution and completion of 150+ photoshoots

Mehavarshni S🇮🇳