Iran

UX Design

Associate's degree

Mehrzad Goli

Product Designer

Communication

Collaboration

Team player

Organisation skills

Presentation skills

Figma

Adobe After Effects

As the Core Product Designer, I got the responsibility and ownership to utilize and manage 30% of the team's capacity to lead the team to do Core stuff like bringing a new look & feel to the product, creating and delivering a comprehensive LTR & RTL supported Design system and UI kit created with tokens.
Also collaborating on new businesses like Digikala SuperApp
⦿ Creating an accessible Design System including guidelines per component, Tokens, and maximum ease of use.
⦿ Writing a complete design guideline, including Interactions, Spaces, Behaviors, and Structure.
⦿ Creating the Way of Design in Figma to create synchronized files and designs.
⦿ Grabbing the rules to Figma with Variables to prevent mistakes and helping designers think of the problems, not rules and numbers.
⦿ Planing a solid hand-off process to develop new designs seamlessly with the lowest cost

⦿ Working on Start-ups inside a big tech company
⦿ Re-designing the B2B dashboard of Digikala Jet (VMS) based on user research and product needs 
⦿ Increasing transactions on the shopping experience of the Q-commerce product (Digikala Jet)
⦿ Make a vital change in the shopping and selling experience on the C2C product (Pindo)

In MCI, the biggest telecommunications company in the Middle East, the focus was on working on a new start-up as Google alternative in the region as a search engine and browser application in team of 6 designers.

⦿ Design interaction with Lottie Files
⦿ Being In charge of UX research
⦿ Contributing to designing and maintenance of the Design System
⦿ Increasing DAU/MAU metric to more than 60% and gaining +1 million users

Fight Pandemics was created in order to provide people with help and support.

⃝    Working on iOS and React Native Application.
⃝    Working alongside teams such as Marketing, Developing, and Product.

During this 6-month, I Worked on all the steps of product designing theoretically and implemented it on a real project as the practical part. All of the responsibilities were on me, Brief till Prototyping. I worked on User Research, Personas, Gamification, User Journey map, UI and Prototyping and etc.
Dr.Hamed Bidi - Shervin Mashayekh - Alireza Ranjbashourabi - Jalal Samiee and Arian Moghbeli were my mentors

As a small Start-up, Rubik’s Cube used to be a place to buy Courses and booking Tutors specially for Rubik’s Cube
⃝    Up to +350% rise in sales in one year.
⃝    50% conversion rate (50% of users bought a course or booked a session)
⃝    Design and sustain website besides Marketing campaigns

My responsibilities as a designer were to design posters campaigns and Competitions
also social media content, and as a teacher, I taught Rubik's cube and board games since I w used to be a Rubiks cube champion

When I was 18, instead of going to university, I decided to work in real market and this experience gave me valuable insights into customer service, marketing and communication

- Skewb Asian record holder and world 2nd place
- Up to 30 Championships
- 9 National records

Also, I organized some Rubiks Cube competitions between 2017 and 2019

Mehrzad Goli🇮🇷

About Mehrzad Goli

Expertise

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