Denmark

User Experience Design Immersive

Bachelor's degree

Bachelor of Science (B.Sc.)

Melissa Cheah

Senior UX Designer

Qualitative research

User research

UserTesting

Figma

Notion

- Establishing principles, processes, methods, tools and guidelines to standardise research efforts across the team.
- Coaching designers on UX research methods and tools to enhance their skills and effectiveness.
- Consulting on research projects to ensure adherence to high standards and best practices.

- Defining best practices for UX research within the Product Design team & coaching designers on UX Research methods & tools. 
- Facilitating international research in key markets for multiple product areas across both B2C & B2B
- Solving complex challenges and designing high-fidelity solutions within a cross-functional, global team across multiple locations

momondo is a travel fare aggregator and travel fare metasearch engine, part of the KAYAK.com subsidiary of Booking Holdings. I sit within a cross-functional team, working in 2 week sprints following a Dual Track Methodology to define user needs, generate and validate ideas for product enhancements to develop delightful user-centred solutions for web.

IS IT A BIRD is a strategic innovation agency based comprised of Anthropologists and Designers. IS IT A BIRD uses a human-centred approach to change markets, transform companies and shape the products of tomorrow. During my time at IS IT A BIRD I was involved in numerous projects with a focus on digital products, optimizing usability, workshop facilitation and strategic design. I worked on a confidential project where I was able to prove knowledge about design practices from research to conceptualisation – in particular, creating vivid and clear personas, based on analysing qualitative data from user interviews. Furthermore I was involved in the redesigning of an app involving multiple stakeholders, a product owner, overseas developers where I spent a lot of time testing the app on users and providing recommendations to the product team to optimize the usability of the app for multiple users. Throughout this process was able to strengthen my experience in project and client management.

Tigerspike is a global digital products company, blending technology with human expertise to deliver business outcomes, fast. I was working as a UX Designer in cross-functional teams with project managers, developers and other designers delivering digital products in an agile environment. During my time there, I worked on various projects during the experience definition phase where I was involved in research, facilitating workshops, analysing qualitative and quantitative data, ideating solutions, producing concepts, sketches, wireframes, interactive prototypes, validating concepts, defining recommendations, usability testing and creating design directions for multiple platforms such as iOS, Android, Windows and responsive websites.

I had the amazing privilege to work alongside Arshad Wala all the way from Los Angeles during the UX Design Immersive course.

In 2016 I had the honour of working alongside Catherine Hills mentoring an incredible bunch of students for the UXD part time course at General Assembly. I really enjoyed supporting the students through their journey into UX and seeing their progression.

Decipha are a business of Australia Post that develop customised solutions to collect, process and deliver incoming information. I collaborated closely on project planning and execution with key stakeholders of Decipha and Australia Post to create a proof of concept mobile capture app. Our finished product was a tangible prototype, which is used to demonstrate Decipha’s future services and capabilities to clients.

PROJECT GOALS
Design a mobile solution that increases efficiency & streamlines workflow for a specific business service
Provide users with an amazing user experience through designing a simple & intuitive solution that addresses user needs, goals, pain points and priorities

RESEARCH & DISCOVERY
Analyse the current user experience with an existing business service through interviewing stakeholders, users and experts
Comparative analysis of existing mobile solutions which identifies their strengths and weaknesses

SYNTHESIS & IDEATION
Creation of personas, user stories and current user journey 
Facilitating a design studio workshop with 12 users to ideate potential solutions through brainstorming and paper prototyping

PROTOTYPE, TEST, ITERATE 
User testing on all iterations 
Medium fidelity prototype
High fidelity prototype 
Creation of future state user journey

DELIVER
Final presentation to executives & stakeholders 
Handover to developers to create final solution

Naked Ambition specialise in providing innovation, design thinking and personal branding, workshops to forward thinking Australian companies. I helped to improve learning outcomes, and enhance the customer experience for Naked Ambition. I identified that there was a critical need to provide a more structure approach to back-end processes in order to facilitate sustainable business growth and improve Naked Ambitions existing services.

I worked solely on four projects from concept to completion during a 2 week sprints over the duration of a 10 week course. My main project was to create a responsive mobile website to simplify the record shopping experience and find a way to bridge the gap between the in-store and online experience. I met with many steep learning curves that pushed me to develop and refine core skills that enable me to confidently take a UX project from concept to completion. 

CORE UX SKILLS
✦ Concept:  Affinity Mapping, Brainstorming, Storyboards, User Flows
✦ Strategy: Stakeholder Interviews, Competitor/Comparative Analysis, Analytics Review
✦ Research: User Interviews, Contextual Enquiry, Quantitative Surveys
✦ Analysis: Heuristic Review, Personas, Scenarios, User Journeys, Experience Maps, Card Sorting
✦ Design: Sketching, Paper Prototyping, Wireframing
✦ Production: User Interface Design, Rapid Prototyping, User Testing, A/B Testing

Token Artists is a Melbourne based comedy agency that produce live shows Australia wide. I was responsible for facilitating engagement strategies across all online channels and designing online content for comedy.com.au website and social media.

I worked closely with the Marketing Manager to facilitate marketing strategies across social media streams. I identified opportunities for improvement in the social media advertising strategy and advised on alternate strategies to test in order to provide the best results. 

✦ Designed and distributed online content for comedy.com.au website and social media
✦ Liaised with events team to create EDM campaigns for Comedy Festival communications
✦ Facilitated marketing strategies across Facebook, Twitter and Instagram

The Western Australian Cricket Association is home to the Perth Scorchers KFC T20 Big Bash League Team and the Alcohol Think Again Western Warriors. 

During my last year of study, I completed an internship at the Western Australian Cricket Association. After 2 months I was offered a full-time position as a Digital Content Coordinator and was working at the Perth Scorchers Big Bash Final match on the night of my graduation.

Over the three seasons that I was there, I was fortunate enough to work under an experienced mentor that helped me refined my visual design and web design skills. This was a very exciting role as I was able to work closely with the cricket teams and their fans. The Commercial Manager could see my passion for the Perth Scorchers and the connection that I had with the fans so he allowed me to take ownership of creating the visual content for the team.

✦ Created visual designs & video content adhering to Perth Scorchers brand guidelines
✦ Maintained brand consistency across digital channels for the Perth Scorchers
✦ Increased fan engagement across social media through creative campaign strategies

Melissa Cheah🇩🇰