United States

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Customer Experience (CX)

UX Research

Parsons New School of Design | The New School

Louisiana State University

University of Texas at Austin

Melissa McWilliams

Marketing strategy and customer experience design.

Salesforce

Senior Experience Architect

Product strategy

Qualitative research

Communication

Problem-solving

Critical-thinking

Presentation skills

Stakeholder management

Leadership

Analytical skills

Business intelligence

Human computer interaction

Product roadmap

Asana

Figma

Jira

Adobe Creative Suite

Google Analytics

Sketch

- Defined and executed UX vision and strategy for multiple product lines,
resulting in measurable improvements in user engagement, conversion rates, and overall
customer satisfaction.
- Led the implementation of a user-centered design culture within the organization,
fostering collaboration, innovation, and continuous improvement in UX practices.
- Developed and implemented user-centered design processes and methodologies, resulting
in improved product usability and customer satisfaction.
- Implemented data-driven UX research and testing methodologies to inform design
decisions, optimize user interfaces, and drive product enhancements based on user
feedback and behavior analysis.

Melissa McWilliams🇺🇸