Meltem Gunyuzlu Ates🇹🇷
Head of Marketing Operations Hub for EU and AMERICAS at British Council
About Meltem Gunyuzlu Ates
Head of Marketing Operations Hub for EU and AMERICAS at British Council
Meltem Günyüzlü Ateş, CFCIM, CAIP. AI-first marketing leader. 25+ years, 60+ markets. She is a CIM Chartered Fellow and a Certified AI Professional, a graduate of the Oxford Artificial Intelligence Programme at Saïd Business School, and a Google-certified Generative AI Leader. She serves as a Certified Global Ambassador for the Global Council for Responsible AI, and is a member of European Women on Boards, Women in AI, and the Artificial Intelligence and Technology Association of Turkey. She mentors startups in the Tech Istanbul programme. She led Marketing Operations for the British Council's Europe and Americas regions, running a centralised campaign and MarTech operation. She delivered the organisation's first AI-powered marketing projects: AI-enabled translation in 42 languages and creative automation across 60 markets, featured as a customer story on TheBrief.ai. Previously she held agency leadership roles at McCann Erickson and Lowe Mullen for Nestlé, Unilever, MasterCard, and Coca-Cola. Earlier in her career she worked on Akbank's New Horizons Restructuring Programme, later documented in the Harvard Kennedy School case study Akbank: A Crisis Is a Terrible Thing to Waste (Rosengard, 2010). She is also the Turkish translator of Return on Customer (Peppers and Rogers).
Expertise
Sessions with Meltem Gunyuzlu Ates
- Mentorship Session (30 min): General mentorship