United States

UX Design

UI/ Visual Design

Design Operations

Service Design

Product Design

Customer Experience (CX)

Digital Marketing

Guerilla Marketing

Growth Hacking

Sales

Business Development

Offline Marketing

Direct Marketing

Account-based Marketing (ABM)

Customer Success Management

Community Management

Product Marketing

Growth Design

Bachelor of Science - BS

Michael Brown

Chief Executive Officer

Social media marketing

Relationship management

Public Speaking

Partnership

Product analytics

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Brand positioning

Brand strategy

Branding

Business intelligence

Campaign execution & analysis

Community management

Conversion optimisation

Design systems

Event organisation

Forecasting and reporting

Human computer interaction

Budget management

Market research

Marketing strategy

Sales plan and process

Product roadmap

At Vytality House, our community is the heartbeat of our wellness journey. We've cultivated a space where like-minded individuals unite to inspire, support, and uplift each other. Embracing shared values of wellness and personal growth, our community forms a strong, connected network that enhances each member's journey toward holistic health. Here, you're not just part of a group; you're part of a wellness tribe, committed to collective and individual thriving in a nurturing and engaging environment. Join us and experience the transformative power of community at Vytality House.

Led the creation of the world's first Wellness Hall, bringing fitness and wellness brands under one roof in iconic locations. As CEO of Honeycomb, I raised $5 million in angel capital, demonstrating strong leadership & business acumen. Implemented an omnichannel strategy that transformed & maximized revenue streams. Our cutting-edge super app aggregates data from multiple platforms, enhancing the user experience & positioning us as technological leaders. Skilled negotiation secured crucial contracts, ensuring operational efficiency & cost savings. I aligned company goals with industry trends & achieved significant growth, market share, & brand reputation in the fitness and wellness sector.

Professional accomplishments:

✔ CAPITAL FUNDRAISING: Successfully raised $5 million in capital to drive the growth & development of a pioneering fitness & wellness real estate startup. Demonstrated exceptional leadership abilities & business acumen to secure vital investments, highlighting the company's visionary potential & market viability.

✔ OMNICHANNEL STRATEGY: Spearheaded omnichannel strategy that revolutionized the accessibility & experience of fitness & wellness services. By capturing the complete share of the wellness market, maximizing revenue streams, & expanded the company's market presence across diverse online & offline channels.

✔ DIGITAL STRATEGY: Orchestrated the successful launch of a fitness and wellness super app. This cutting-edge solution effectively consolidated fitness & wellness data from multiple provider platforms & payment systems, streamlining the user experience & boosting engagement.

✔ NEGOTIATION: Skillfully negotiated & finalized pivotal contracts with vendors & suppliers, securing advantageous terms & conditions for operational efficiency & cost optimization. Leveraged excellent communication & persuasive skills to establish enduring partnerships that fortified the company's supply chain & facilitated seamless operations.

Owner of the budget and strategy for design, innovation, and digital experiences resources across the company's Omnichannel (In-store, eCommerce, Warehouse) retail solutions, and services.
 
Professional Highlights:
 
✔ EXECUTIVE LEADERSHIP & STRATEGY: C-Suite representative for digital design, design thinking, customer experience (CX) and employee experience (EX) design influencing brand perception and impacting business performance
 
✔ MARKET STRATEGY & BUSINESS DEVELOPMENT: Provided go-to-market playbook and market share growth strategies to support long-term business plans and support revenue growth targets
 
✔ CUSTOMER ENGAGEMENT & INFLUENCE: Achieved NPS increase of 213bps across consumer, associate and employee touchpoints exemplifying more enjoyable, useable CX and EX
 
✔ STORYTELLING: Analyzed and interpreted customer-brand interactions to uncover insights and compose actionable recommendations, roadmaps and campaigns
 
✔ DIGITAL TRANSFORMATION & STRATEGY:  Devised digital-first strategy for the transformation of al consumer & enterprise initiatives, product and service launches comprised of cross-platform approaches (e.g. web, mobile & social media)
 
✔ COST REDUCTION: Reduced total time to market and innovation initiative costs by 40% with the introduction of Lean

Established +300MM Enterprise Design Services and design thinking offerings to identify and unlock higher margins with 80+ Fortune 500 clients worldwide in the CPG, finance, pharmaceutical, industrial/construction and retail industries. Led a cross functional organization of 300+ globally to meet the scalable needs of portfolio companies
 
Professional Highlights:
 
✔ BUSINESS TRANSFORMATION & LEAN IMPLEMENTATION: Developed and led performance-based business transformation including lean implementation, go-to-market analytics, KPIs and timely course correction
 
✔ BUSINESS DEVELOPMENT: Collaborated with clients to develop talent, processes and tools that shift discovery, design and delivery of technology-engagement solutions
 
✔ PROCESS IMPROVEMENT & BUSINESS STRATEGY: Avoided long-term, resource draining ROI investments by developing inter-departmental culture and incentives that validate product and service standards in 20% of the time

Skills: Management · User-centered Design · Customer Experience · User Interface Design · Interaction Design · Design Thinking · Omni-Channel Marketing · Usability · Design Strategy · User Experience Design · Leadership

Led the modernization of  B2B E-Commerce (Ariba), ERP (Fiori),  and category expansion (UXaaS: http://BUILD.ME) resulting in numerous awards such as winning an IXDA, RedDot, UxAwards, etc. 
 
Professional Highlights:
 
✔ BUSINESS DEVELOPMENT: Procured and managed Fortune 500 business accounts and development activities for newly created business unit focused on functional design transformation initiatives
 
✔ CUSTOMER EXPERIENCE: Developed innovative, customer-centric and global digital products and services for global businesses
 
✔ ORGANIZATIONAL TRANSFORMATION | INTERNAL & EXTERNAL : Designed and managed Fiori 2.0, an SAP's design language, resulting in modernization of user experiences by simplifying tasks, redesigning operations and supply chain processes
 
✔ USER/FAN/EMPLOYEE EXPERIENCE: Designed visitor experiences for events (i.e. Super Bowl 50, San Jose Sharks, SAP Tech Conference) including all interactive experiences for internal users, employees and external users, fans and attendees

Led multiple product teams focused on small businesses digital marketing and eCommerce solutions. Introduced a new suite of tools achieving 1300 basis point improvement for website, eCommerce and marketing applications and resulting in a 40% YOY conversion. Successful exit via PE acquisition

Recruited to establish and lead the vision,strategic priorities, and omni-channel innovation practices for Amazons largest revenue contributing eCommerce business (3rd party Merchants)

Professional Highlights:
 
✔ ORGANIC GROWTH: Increased revenues by 2X+ (from $10B to $24B) in 24 months
 
✔ EXPERIENCE & PROCESS IMPROVEMENT: Increased user satisfaction by +1200bps and traffic +120% by creating and executing business intelligence and reporting platforms. Received Amazon Innovation Award
 
✔ BUSINESS DEVELOPMENT & INNOVATION: Introduced Customer Nudge Program offering usability research, creating $560M in incremental revenues in 12 months

Led strategic digital experience transformation initiatives across various portfolio touch points.  

Deciphered and deployed improvements to web and desktop experience resulting in +42% NPS improvement, 15% increase in LTV and 17% reduction in user-website abandonment. Created the Company’s social media strategy featured in The Lean Startup by Eric Reis

Championed the (re)creation of Marketplace & Merchants experience for the companies shift from CPM to CPC and category expansion from 150 to 1700 value-add offerings in 12 months

Provided User Experience + Design capabilities for: 
1. California Department of Education
2. TechTV (acquired) 
3. McData (acquired) 
4. Habinger Mortgage Solutions (acquired) 
5. Remend Default Mortgage Solutions (acquired) 
6. SupportSoft (IPO)
7. Adaptec
8. Cisco Systems

Tasked to define "The Future of Groupware"

Groupware: Is the concept of how technology can support the communication and connection needs between human beings. This topic was what we have come to call: Text messaging, video chat, instant messaging, social networking.

Michael Brown🇺🇸

About Michael Brown

Expertise

What mentees say