

UX Lead at AND Digital
UX Lead at AND Digital
Hi Iām Michael, a UX/UI Designer who specialises in developing startup platforms and helping to build a company culture that puts the user first. With over nine years of experience, I've worked alongside some industry leaders in enhancing their products while evolving their teams to be more collaborative and empathising more with their customers.
Over those nine years, I've become passionate about changing company culture to advocate for UX. From running workshops that help educate the team to visiting customers in their environment to truly understand their problems and goals and share these insights with the rest of the company. Insights are then stored in User Research Repositories to prevent siloed information and repeated research while being accessible to everyone.
I use a mixture of Design Thinking, Lean UX, and Scrum/Agile methodologies to help drive projects from problems to solutions. We learn, fail, succeed and evolve while having the team aligned in the same direction and empathising with our customers.
After graduating with a B.Sc Web Systems Development degree, I started my career as a Web Developer. I transitioned my career from development to UX design after discovering my passion for building products that work for everyone.
I specialise in the following areas: User-centred design User interface design Atomic design systems Behavioural design Conversion rate optimisation In-house and remote usability sessions Evolving company culture for advocating UX
āVery professional and great teaching skills, bringing important parts and knowledge to a beginner in ux. Great support around portfolio and applications.ā
āEnjoyed speaking with Michael, he is passion to UX inspires. I got a lot of good ideas how can I stand out with my portfolio and cv. Feel more confident in my journey to the junior role. :)ā
āI've had multiple sessions with Michael and every session is super inspiring, insightful and genuinely enjoyable. I always come away with new snippets of useful information that I can action within my work. His UX knowledge and experience is extensive but his methods of teaching make understanding these often in-depth topics a breeze.ā