United Kingdom

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Product Design

Customer Experience (CX)

Branding

UX Research

MICHAEL MANGAN

Head of UX & Design

Usability Testing

Typography

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Organisation skills

Presentation skills

Leadership

Design systems

Adobe Illustrator

Adobe Photoshop

Figma

Adobe Creative Suite

Together for the Tote: Reimaging the Tote digital online experience.

• Leading and motivating user experience teams across multi-disciplined product teams
• Strong focus on evidence and measurement based UX
• Customer data driven insights feeding new ideas and creative

A group of racehorse owners and breeders who are passionate about the sport and the 90-year old iconic Tote brand and determined to bring the industry #TogetherfortheTote to benefit racing.

Giving User & Design leadership within our UX & Design department in creating optimised customer experiences, digital marketing campaigns, websites, landing pages and seamless user experiences with brand consistency.

• Introduce and facilitate Design Thinking Methodology
• Analysis of data for Analytics, Hotjar, Kibanna, to create customer insights
• Join up and visualise customer journey data
• Create personas and develop ideas based on personas
• Run and facilitate creative workshops
• Launching weekly remote usertesting
• Quarterly face to face usertesting & Creating empathy maps
• Identify customer pain points, hypothesis tests, KPIs
• Designing and optimising PPC pages & core experience
• Weekly A/B testing plans across customer experience
• Setup project delivery sign-off process across business
• Document and map all customer journeys
• Delivery full UX report across whole journey
• Working closely with teams to delivery MVP
• Delivering creative UCD solutions
• Present competitor research and design innovation
• Protect and develop digital brand design style guide
• Create and maintaining Zuto's brand design systems

Working across 7 different squads: Traffic Optimisation, Acquistion, Selection, Lenders, Sales Operations, Affiliates and Marketing

Redesigning and developing the user experience for Betfred across the whole site.

• Redesigning sports, inplay, lotto, casino, games, bingo, virtual sports, poker
• Redesigning Betfreds website & launching a new test brand
• Designing a new betting platform
• Optimising registration process
• Competitor analysis, user testing and user research, analytic analysis

• Take all the call centre business’s and product’s to online experience
• Design and development of new websites and customer journey’s
• Replace old legacy systems
• Design and direct full end to end online journey - bank account application
• Design and build customer help portal, Launched thinkmoney credit car
• Ocean Finance turned from loss to profit making business
• Redesigned the Ocean Brand and Ui
• Launched Ocean Credit Card June 2014
• Creating campaigns driving acquisition and conversion
• 2 years optimising Homeowner journey
• Design and launch personal loans journey, Redesign the whole website
• Design, development and white labelling of websites and journeys

Banking: thinkmoney: Current, Control, Basic Bank Accounts, Credit Card, Personal Loans, Mortgages. 

Lending: Ocean Finance: Credit Card, Homeowner Loans, Personal Loans, Mortgages, Your Loan Deals. 

Insurance: Thinkinsure (White label): Motor Insurance, Home Insurance, Life Insurance, Simple Life Cover, Gadget Insurance, Home & Life, Affordable Life, Unite Union. 

Debt: Debt Advisory Centre, Gregory Pennington Wilson Andrews, IVA Advice Line, Trust Deed Expert

Award Winning Integrated agency, ATL Campaigns: Design responsive websites, User Journeys, Optimisation, Banner Adverts and Email campaigns, Facebook Campaigns. All Print and Packaging Design.

Clients: Kellogg’s: Special K, Pop Tarts, Cornflakes, Crunchy Nut, Cereal Bars, The Co-operative, Premier Foods: Quorn, Sharwoods, Cauldron, Birds Custard, Ambrosia, 3M: Post-it Notes, Scotch, Spray Mount, Scotch-Brite, Vileda, All about food, AG Barr: IRN-BRU, Orangina, Rockstar, O2 Pay & Go, McCains, Rubicon, Nestle.

Sales Promotion, Advertising & Design, Sales Promotion, Direct Mail, Advertising, Newsletters, Magazines, POS, Websites, Banner Adverts, Landing Pages.

Clients: Britvic, BSkyB, BT, Camelot, Colgate-Palmolive, Credit Suisse First, Boston, Douwe Egberts, Evening Standard, First Choice, First Drinks, Halifax, Hewlett Packard, Internet Exchange, Kimberly-Clark, Safeway, SMMT (British International Motorshow), South African Airways, Starbucks, Stepstone, Superdrug, UDV.

Sales Promotion, Advertising & Design, Design and produce a broad spectrum of communication materials from initial concepts to final production, such as websites, landing pages, brochures, direct mail, newsletters, biquarterly magazines, posters, corporate identity

Clients: Mars, Maltesers, Colgate Palmolive, Evian, Budwieser, Michelob, Jack Daniels, Whyte & Mackay, Persil, Robinsons, Nestle, Absolut Vodka, Angel Delight, Heinz, Camelot, Wella, Kraft, Bisto, Abbey National, Sainsbury.

A McCann-Erickson Worldgroup, Experiential Marketing: Sales Promotion, Direct Mail, Advertising, Newsletters, Magazines, Point of Sale, Corporate design, Marketing Tool Kits

Clients: Nescafé, Cafe Nescafe, MLC (Meat Livestock Comission), Camel, Nestle, Nesquick, Pontins, Bacardi, Ministry of Sound, Coca Cola, Old el paso, De Vere, Bisto, Burger King, Acuvue

MICHAEL MANGAN🇬🇧

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