

UX Design Leader & DesignOps Strategist at Freelance
UX Design Leader & DesignOps Strategist at Freelance
I'm Michiel, a UX leader with 25 years of experience in financial services, B2B enterprise, and ed-tech. I've scaled design teams from 6 to 17, built DesignOps practices from scratch, and embedded data-driven ways of working into organizations that didn't have them yet.
Most of my career has been about building the systems and structures that make good design repeatable — career frameworks, research practices, design systems, analytics instrumentation. I've done this as both a hands-on lead and a manager with full P&L responsibility.
I can help you with: Transitioning from IC to design leadership Building DesignOps foundations in your organisation Navigating enterprise/B2B complexity as a designer Making a case for UX maturity to stakeholders Career strategy for senior/lead designers Integrating data and analytics into your design practice