Iran

Digital Marketing

Growth Hacking

Business Development

Milad Nasiri

Digital Marketing Manager

Problem-solving

Critical-thinking

Analytical skills

AI/ML

Campaign execution & analysis

Marketing strategy

WordPress

ChatGPT

Figma

Google Ads

Google Data Studio

Hotjar

JavaScript

Google Analytics

- Drove user acquisition through ongoing paid and affiliate campaigns focused on long-term growth.
- Increased baseline traffic from performance and affiliate sources through media partnerships and continuous optimization.
- Partnered with Tech and Product teams to implement event and e-commerce tracking via DataLayer, enabling actionable analytics.
- Led development of a product carousel plugin for affiliate publishers to promote discounted products from Khanoumi. (Project Link: https://github.com/FourteenDev/khanoumi-affiliate-partner)

- Achieved a 4x increase in conversion rates from paid channels through continuous optimization and creative testing.
- Contributed to 9 Mega campaigns (Nowruz x2, Yalda Night x2, Valentine’s Day x2, Black Friday, and Khanoumi’s Birthday x2) and collaborated on 10+ large-scale campaigns with the marketing team.
- Implemented ManyChat to automate customer engagement on social media platforms, enhancing response speed and lead qualification.

Key Achievements:

- Achieved 48.98% growth in impressions, 42.02% growth in clicks, 6.06% increase in click-through rate (CTR), and a slight 1.33% decrease in search ranking, indicating more competitive positioning.  
- Produced and recorded 3 new educational courses, contributing to the overall expansion of the organization's content portfolio.

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Event Tracking & Data Visualization for Business Analysis in Looker Studio
- Designed and implemented comprehensive event tracking systems to capture key user behaviors and sales data. Created data visualizations in Looker Studio to deliver actionable insights, enabling data-driven decision-making for business growth.

Sales Campaigns & Lead Generation:
- Executed targeted sales campaigns across multiple ad networks, effectively driving lead generation and nurturing sales opportunities through optimized ad performance strategies.

SEO Strategy Development:
- Crafted and executed SEO strategies to significantly increase organic traffic, focusing on keyword optimization, content creation, and technical SEO improvements.

Market Research for Educational Content Development:
- Conducted in-depth market research to identify emerging trends and educational needs, contributing to the development of new course offerings tailored to industry demands.

Podcast Growth Initiatives:
- Developed strategies to expand podcast audience engagement, resulting in a measurable increase in listeners through effective content promotion and distribution.

Led a strategic project focused on upgrading website technology, optimizing Google rankings, enhancing user experience, and improving the customer journey to drive sales growth. Collaborated closely with development and design teams to restructure the website’s page addressing and navigation. Key responsibilities and achievements include:

1. Technology Upgrade:
   - Seamlessly transitioned the website to new technology without affecting existing Google rankings.
   - Integrated new features and functionalities for improved performance.

2. User Experience Enhancement:
   - Improved the user interface and customer journey, streamlining processes for booking appointments and making purchases.
   - Simplified navigation, contributing to a smoother user journey and increased conversions.

3. SEO and Page Structure Optimization:
   - Redesigned the website’s structure to boost SEO performance.
   - Applied best practices in on-page and technical SEO to enhance search engine visibility.

4. Traffic Growth and Campaign Management:
   - Implemented targeted SEO strategies to increase organic traffic.
   - Optimized PPC and CPC campaigns, driving higher engagement and conversion rates.

5. Cross-Team Collaboration:
   - Partnered closely with development and design teams to ensure cohesive project execution and alignment.

6. Results:
   - Maintained and improved Google search rankings post-upgrade.
   - Enhanced the customer journey, resulting in higher sales and improved conversion rates.

To attract startups in the fields of Fintech, Artificial Intelligence, Cloud Computing, and Blockchain, finnova sought to increase brand awareness, branding, and implement PR campaigns.

I led the copywriting and content marketing efforts for the TD-LTE Sales Festival landing page project during the summer of 2022. The primary objective of this project was to create a landing page that effectively generated leads for the sales team and increased the likelihood of service sales to visitors.

Key responsibilities and achievements included:

- Designing content aligned with the brand's identity and language.
- Addressing potential user questions and concerns within the page content.
- Encouraging users to place orders or seek consultation from the sales team.

You can view the completed project on Mahannet's website at the following link: https://mahannet.ir/landing/td-lte-festival

- Developing SEO strategies
- Optimizing customer's journey
- Data collection and visualization of user behavior
- Developing affiliate marketing with companies such as deema, adro, etc.
- implementation of enhanced e-commerce on GAU

- Manage search ads and AD-network campaigns
- Collaboration with influencers and celebrities to make Instagram posts viral
- Publish testimonials from celebrities on the internet to increase brand trust

In almost 4 years as a freelancer, I have worked with teams in different industries and gained a great deal of experience in SEO and PPC. It has been my pleasure to work in the following industries: medical, legal, car accessories, mobile and accessories, games and dental clinics.

Milad Nasiri🇮🇷