United Kingdom

Service Design

Customer Experience (CX)

UX Research

Master of Arts (M.A.)

Doctor of Philosophy (PhD)

Bachelor of Arts (B.A.)

Minzhi Zhang, PhD.

Research Lead (UX and Market)

Quantitative research

Qualitative research

Collaboration

Critical-thinking

Market research

Marketing strategy

User research

Qualtrics

UserTesting

Adobe Illustrator

Adobe Photoshop

Figma

Mixpanel

Google Analytics

UserZoom

• Led discovery and evaluative research on THG's brands (LookFantastic, Glossybox, MyProtein), native apps, external clients' websites and tech platform initiative projects.
• Conducted both qualitative and quantitative research and applied methods such as usability test, card sort, tree test, survey, click test, heuristic evaluation, contextual inquiry, interview, focus group, discovery workshop to drive new site launches, feature improvements and redesigns.
• Utilised Google Analytics and worked with with experimentation team on A/Bn test.
• Managed and presented research insights to stakeholders and organised cross-team collaborations at THG.

Lectured and tutored Undergraduates (BA) Design Management & Cultures at London College of Communication. Modules are: Design Management and Cultures; Creative Industries and Economy.

Researching:• Organised an ethnographic research and conducted in-depth interview, observation and card sorting with 28 older women in Manchester and Beijing.• Created personas, digital prototype sketches and an interactive design toolkit based on the initial research findings.• Delivered co-creation usability testing in partnership with 42 women in Manchester and Beijing.• Analysed triangulated data (textual and visual) using multiple techniques (e.g. template analysis, quantitative content analysis, visual methodology etc.).• Proposed design guideline, journey map, service blueprint and tailored marketing strategies which guided companies targeting older consumers.Teaching:• Lectured and tutored Undergrauate (BSc) and Postgraduates (MSc) fashion business students with approximately 100 students. Modules I assisted on were: Research Methods (seminar); Fashion Retailing Management (seminar); Garment Technology (workshop).

Researching:
• Organised an ethnographic research and conducted in-depth interview, observation and card sorting with 28 older women in Manchester and Beijing.
• Created personas, digital prototype sketches and an interactive design toolkit based on the initial research findings.
• Delivered co-creation usability testing in partnership with 42 women in Manchester and Beijing.
• Analysed triangulated data (textual and visual) using multiple techniques (e.g. template analysis, quantitative content analysis, visual methodology etc.).
• Proposed design guideline, journey map, service blueprint and tailored marketing strategies which guided companies targeting older consumers.
Teaching:
• Lectured and tutored Undergrauate (BSc) and Postgraduates (MSc) fashion business students with approximately 100 students. Modules I assisted on were: Research Methods (seminar); Fashion Retailing Management (seminar); Garment Technology (workshop).

Collaborated on the rebuilding Tohoku district project with local residents, governments, and companies for areas that were impacted by Tsunami in Japan.

Three-week program which consisted of a collaboration between local residents, governments and companies to rebuild the area of "Tohoku district" in Japan which was impacted from an earthquake and Tsunami in 2011.• Product innovation with Muji by brainstorming in business innovation workshop to discover marketing of selling points of Tohoku district.• Using the design-thinking process and methodology with IDEO Japan to explore the creative world of Japanese pop-culture and create a new business around it.• Field trip to Tohoku district; interviews with both government representatives and the local people; discussion on Otsuchi's reconstruction and extension of other japanese companies and their application to tsunami affected area in workshop, "Future of Otsuchi".

• Co-founded Palmbox, an app (launched in Apple Store) providing information on security management services using the technology of palmprint recognition.
• Conducted discovery research to understand target customers and create user journeys.
• Delivered the entire UX and UI design for versions 1.0, 1.0.1, and 1.2 of Palmbox and ran usability testing.

• Designed FallWinter13 collections and developed new product categories to support the brand expansion and sales growth.

Minzhi Zhang, PhD.🇬🇧

About Minzhi Zhang, PhD.

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