

Founder, Head of Design & Research at Misook & Co.
Founder, Head of Design & Research at Misook & Co.
I am a seasoned design leader committed to building digital products that deliver exceptional value to users and businesses. I build teams and foster a collaborative environment and empower individuals to grow.
At companies like Northwestern Mutual, Deloitte Digital, R/GA, and for clients like Uniqlo, Toyota, PwC, and Samsung, I’ve helped teams build B2B, B2C, and D2C products that significantly increase conversion rates, retention, and ROI.
I excel at clarifying processes, defining strategies, streamlining complex digital ecosystems, and elevating branded product experiences to turn early adopters into loyal brand advocates.
“I had a very meaningful session with Misook. She listened to me patiently and provided me with useful suggestions. She also gave me some good insights about creative direction and how a design can stand out from the ordinary. I really enjoyed my session and I am looking forward to having more sessions with her.”
“Session with Misook was a fantastic experience! She’s a highly professional and detail-oriented mentor with a keen eye for design, especially in typography. Her feedback on my portfolio was invaluable and changed my approach to design. Misook is a great listener, down-to-earth, and her expertise in branding and typography has been a game changer for me. Highly recommend her—she's one of the best!”
“It's been great to get Misook's perspective on our brand positioning and discuss how we could take it even further Appreciate the opportunity to have this convo!”