United States

UX Research

UX Design

UX Testing

Content Strategy

Digital Marketing

Missy Roode

Digital Strategy & Design Consultant

Quantitative research

Product strategy

Qualitative research

Collaboration

Problem-solving

Leadership

Analytical skills

Accessibility

Information architecture

User research

Product roadmap

Adobe Creative Suite

Airtable

Confluence

Figma

Google Analytics

InVision

Jira

Miro

Optimal Workshop

SurveyMonkey

Tableau

Trello

UserTesting

UserZoom

Mural

Lucidchart

* Led Strategic Optimization workstream that resulted in +169% daily average users, and +146% overall traffic on target pages. Validated work with in-depth data analysis and prototype testing.

* Provided collaborative leadership on A/B Testing in high-revenue area that resulted in +205% CTR.

* Led Strategy and UX Research workstreams for a number of health system and medical device clients, focusing on personalization, optimization, Epic integration, and AI symptom checkers.

* Provided Training, Mentorship, and Thought Leadership for the team on topics like using data analysis to drive product strategy, efficient unmoderated testing methods, and biophilic design.

* Planned and facilitated strategic workshops with up to 20 participants, defining and prioritizing all workstreams for the coming fiscal year to ensure maximum revenue impact.

Hired in October 2022 by Change Healthcare, acquired by Optum in January 2023

* Led cross-functional team including Personalization Architects and Designers to design, build, and A/B test rapid optimizations to marketing site, support site, and community forums.

* Leveraged Adobe Target and Adobe Analytics to respond quickly to user pain points and opportunities. In one test, increased CTR by 22% and reduced Support ticket volume by 30%.

* Directed redesign of B2B marketing experience to integrate with parent company. This included new content strategy, site taxonomy, SEO strategy, and merging component libraries.

* Led team of 3-8 UX Designers, UI Designers, and User Researchers to deliver designs for a range of telehealth SaaS and hardware products serving healthcare providers and administrators.

* Facilitated Design Sprints to define the future state of new provider experience, including user research, information architecture, navigation, prototyping, and testing.

* Led end-to-end User Testing of live product to identify UX improvement opportunities. From insights, recommended changes to app store images that resulted in +10% CTR.

* Served as subject matter expert for digital accessibility, leading efforts to design WCAG-compliant products and providing training to colleagues.

* Independently conducted User Research, UX Design, and User Testing for a new telehealth video console, optimizing for healthcare providers.

* Served as an inaugural member of Amwell’s DEI Committee, organizing and hosting a Women In Leadership Panel to share insights from a diverse group of leaders.

* Designed both UX and Visuals for CVS Health digital products such as asynchronous telehealth tools, caregiver-facing dashboards, prescription management applications, autofax forms, and more.

*Independently completed user research and competitive analysis for an automated health assistant, exploring five potential avenues for organic user acquisition.

* Facilitated weekly Visual Design Team meetings to check in with team members and share resources, as well as sync up with project leaders throughout the organization.

* Collaborated with an agile product team to complete competitive analysis, personas, user flows, sitemaps, wireframes, and multiple rounds of usability testing with a clickable prototype to design a brand new customer-facing telehealth product.

* Directed in-house team and external vendors to produce all digital designs, in-app assets, and marketing collateral from concept through launch of a cross-platform javascript-based mobile game application.

* Responded immediately to live analytics on iOS, Android, Kindle Fire, Windows Phone/Surface, Apple TV, Google TV, and Facebook.

* Directed design of all game UI

* Developed robust templates and documentation for smooth asset production, and reviewed in-progress work to assure adherence to professional standards and processes.

* Managed production of mobile game application visual design for 3-6 accounts at a time.

* Operated as the point of contact and vision-holder for clients, relaying their expectations and feedback to the offsite design team in clear and concise terms.

* Hired and mentored a skilled team of artists and animators, personally recruited the Lead UX Designer, and secured and directed external partners for additional asset production.

* Pioneered an innovative workflow that achieved maximum efficiency by embedding unique behaviors within the format of the art assets, saving time for the engineers by avoiding hard-coded per-asset hacks.

* Surpassed projections for art production, as the team consistently ran ahead of schedule.

* Overhauled project fulfillment process for interactive design agency, markedly improving client relations and delivery time of game, mobile, web, and e-commerce products.

* Managed resource allocation, negotiated contracts, drafted budgets and schedules, and functioned as hiring manager to expand a cross-functional development team.

Clients:
* Activision
* Eli Lilly and Company
* Gamebattles
* Petroglyph Games
* Royal Caribbean International LTD
* Shaw Science Partners
* Takeda Pharmaceutical Company Ltd.

Credits:
Guitar Hero III Mobile - Art Management

* Animated 30-second commercial for the US Department of Defense, using Adobe Photoshop and After Effects.
* Executed traditional 2D animation, inking, coloring, and composite. Focused on lifelike movement and adhering to detailed character models.

Executed design and animation for TV shows, web series, and commercials for broadcast on Cartoon Network and Comedy Central.

Stephanie Chounelamany

Marketing Coordinator

Mariam

Senior Service Designer

Duma  Evi, EMBA

Chief Business Officer

Matthew Kubota

Customer Care Warranty

Marin Bargan

Founder

Joshi Ramya Teja Battula

UX Research Assistant

A place to ask questions! I can help you with: - UX job search - UX portfolio review - Workplace conflict management - Healthcare Design questions - Any other career questions!

Coffee Chat

Are you just getting started in your design career? Changing careers entirely? Looking for a promotion? Let's talk about how you can best position yourself in tech and design to reach your goals. Ideal for people moving to or from: video games, UX design, digital design, animation

Career Change Mentorship

Interested in getting into Strategy or Design for healthcare? Learn more about this uniquely challenging and rewarding field - how it's different from other verticals, and how you can stand out among applicants!

Missy Roode🇺🇸

About Missy Roode

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