Mitch Shulman🇺🇸

About Mitch Shulman

Senior Product Manager at ApartmentIQ

Hi, I'm Mitch!

With over 8 years of experience in Product Management, I specialize in helping non-technical professionals break into the field. My journey began in Product Consulting at a Fortune 200 company, and I transitioned into Product Management through roles in Customer Success and Account Management. I’ve worked in hyper-growth data startups and launched flagship products that have generated millions in revenue.

I’ve also mentored countless individuals as they made the leap into their first PM role, and I've given talks on how Product Management methodologies can apply to everyday life. I can help you navigate the complexities of the PM world and avoid common pitfalls. Here’s what I can support you with:

Transitioning from Sales and Customer Success to Product Management Gaining a clear understanding of the PM role across different industries (B2B vs. B2C, etc.) Building trust with engineers as a non-technical PM Collaborating effectively with UX/UI designers Resume building and interview prep (including how to dissect job postings) Focusing on what truly matters to accelerate your career growth Learning from my biggest mistakes and avoiding them in your own journey

If you're ready to make the transition into Product Management or want to accelerate your growth in the field, I'm here to help you succeed!

Expertise

Sessions with Mitch Shulman

• Build Trust w/ Eng as a Non-Technical PM (45 min): As a non-technical Product Manager, one of the most critical skills you’ll need to develop is building strong, trust-based relationships with your engineering team. This 45-minute session is designed to help you understand how to earn credibility, foster collaboration, and ensure smooth communication with engineers, even if you don’t come from a technical background. In this session, we’ll cover: How to communicate effectively with engineers without technical jargon The importance of empathy and understanding their challenges Techniques for building trust with your team Strategies to advocate for engineers’ needs while aligning with business goals By the end of this session, you’ll be equipped with practical tools and strategies to build trust, improve collaboration, and become a respected PM in the eyes of your engineering team, no matter your technical background.
• Career Transition - Product Mgmt 101 (45 min): Are you interested in transitioning into Product Management from a non-technical background? This session is designed specifically to help individuals from Sales, Customer Success, Account Management, or other non-technical backgrounds assess whether they may want to break into Product Management. In this session, we'll cover the foundational requirements of a PM role, including what's needed to successfully transition careers: Understanding the key responsibilities and daily tasks of a Product Manager Discussing the intersectionality of Business, Design, and Engineering Navigating the differences between B2B and B2C product management By the end of this session, you’ll have a clear understanding of the PM role and whether you're interested in pursuing a path into Product.
• Mentorship Session (30 min): Mentorship session

What mentees say

“Mitch combines deep PM expertise with the gift of mentorship. He guided me through the PM interview process with clarity, honesty, and actionable advice, breaking things down in a way that truly clicked. I can’t recommend him enough”

“I couldn’t say enough good things about Mitch! In just a few minutes he was able to grasp the nuances of the challenges I wanted to talk about. His feedback is something I can build on and tangibly apply to way I approach product management problems.”