Egypt

Product Design

UX Design

UX Testing

UX Research

Bachelor's degree

Moatasem Hossam Eldin

Product design manager

Usability Testing

Product analytics

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Leadership

User research

Adobe XD

Figma

Miro

Mixpanel

Google Analytics

Lookback

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Salla:
A SaaS one-stop shop for enabling e-commerce
By providing various solutions such as website & mobile App Marketing, Payment, Logistics, CRM,
3rd party Apps store, Themes stores, reports, And much more.
Salla is leading the e-commerce enabler in the
MENA by providing the solution to more than 30K+ merchants and 15M customers.
*1 in every 3 persons in Saudia Arabia has bought from a Salla store

Overview:
- Salla for me is a place where I can use all my experiences, skills, and background
- I specialize in massive dashboard projects that touch conversions, sales, and user tools
- Working with Heads, PMs, operations

Main responsibilities:
- Explore new opportunities
- Research and analysis (User interview - competitive analysis - Hotjar - users' proposals - Google Analytics)
- Define problems
- Validate hypothesis
- Ideate solutions in interaction wireframes 
- User testing, usability testing

Achievements:
- Conversions increased by 64% (confidential details)
- Onboarding time-consuming decreases (confidential details)
- Helps more than 36k traders in Salla with 7 million products to be merged in the new Salla platform, Mahally
- More than 20 massive projects (confidential details)

AYDI:
Aydis mission is to Accelerate humans productivity and elevate the likelihood of people, with a B2B SaaS solutions helps farms recruit, manage and pay their seasonal workforce.

Overview:
Joining Aydi was a new challenge for me I've
Traveling for more than 250 KM to be in the same environment and same site with our users, and this gives me a deep understanding of the user's lifestyle, work experience, education level, problems, needs, limits, and expectations, and connecting all of these with the company goals and direction, working directly day-to-day with the CEO and the Head of PM's.

- Implement design thinking process
- User reaearch 
   - Learn more about the user's lifestyle, work experience, and educational level
   - Uncover the needs, problems, limits, and expectations
- Validate hypothesis 
- Creating interaction wireframes
- Creating interaction prototypes
- User testing and Usability testing 
- Collaborate with the product team to create a style guide to follow on the 3 apps
- Improve experience based on the user needs and problems, connected and matching with the business goals and directions

Products created:
- Workers app
- Supervisor app
- Company app

TamkeenHR:
A Large company with 100 million in capital with more than 5000 workers and 450000 users, offers a lot of services, Home cleaning, providing employees from many countries and other consulting services.

Overview:
- Create and implement the full design thinking process, starting from empathizing by creating qualitative & quantitative research, primary and secondary research, competitors analysis, defining persona, empathy map, define problems, ideate solutions, prioritizing, IA, user flow, design overall wireframes, and high fidelity prototypes, usability testing, iteration, create metrics using HEART Framework.

- Working directly with Executives, directors, front-end and back-end developers, data and business analysts, Quality, function, and operation team.

Products created:
- Home services App, 350k+ users
- Workers App, 4500+ workers
- Confidential App, (development phase)

Achievements (Home services App):
- Sign up duration average decreases from 45 seconds to 18 seconds
- Average rating increases from 1.8* to 4.7*
- Booking duration decreases from 9 minutes to 3 minutes
- Number of uninstalls decreased by 23%
- New features adopted by 95%+
- 90% of manual requests through calls transferred to automation through the app
- High Increases in sales, Confidential, source: Power BI
- From the Top 24 companies to the Top 3

- Plan & implement social media marketing campaigns.
- Create content for website & social media platforms.
- Build and develop an E-commerce website.
- Analyze website traffic and conversions.
- Create a full brand identity.

Achievements:
- ROI = 22X

- Build & develop various websites using HTML, CSS, phpMyAdmin, MySQL, CPanel and WordPress.
- Websites created and going live:
    Arrab consulting "SAUDI ARABIA"
    Vision Schools "TURKEY"
    Majara Stores "EGYPT"
    Diana Stores "EGYPT"
    Externaliser "EGYPT"
    Mrbee "EGYPT"

- Customize education software for Vision schools in Turkey
    Attendance
    Parents report
    Homework

- Plan and implement digital marketing strategies
- Manage digital marketing campaigns
- Creating content
- Track, analyze and create reports on campaigns performance
- Create SEO strategies and audits
- Create events, Track, report, traffic and conversions using Google analytics

- Maintain relationships with the existing customer base through regularly scheduled visits.
- Conduct prospective calls to develop new business prospects.
- Process contractual correspondence and artwork for the completion of a sale.
- Deliver advertising or illustration proofs to customers for approval.

- Travel to meet prospects and customers
- Conduct calls and face-to-face meetings with customers daily
- Build and maintain relationships with new and repeat customers
- Educate customers on how products or services can benefit them financially and professionally
- Sell the company’s products & services to customers.

Moatasem Hossam Eldin🇪🇬

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