Nigeria

Branding and Identity Design

Service Design

Content Design

Copywriting

UX writing

Branding

Digital Marketing

Content Marketing

Growth Hacking

Direct Marketing

Product Marketing

Content Strategy

Content Creation

LAUTECH

Modupe Ogundare

Marketing Manager

Resume

Portfolio

Social media marketing

Product strategy

Communication

Stakeholder management

Blog writing

Brand positioning

Brand strategy

Community management

Content research

Content strategy

Email marketing

Email writing

Influencer marketing

Market research

Marketing strategy

Optimizely

Trello

Twitter Ads

Webflow

Youtube

Asana

Canva

Facebook Ads

Figma

Google Ads

Google Data Studio

Hotjar

HubSpot

Instagram Ads

Mailchimp

Mixpanel

Notion

Google Analytics

SEMrush

UserTesting

Typeform

Buffer

Presentation skills

Leadership

Problem-solving

Content pipeline

Content editing

Campaign execution & analysis

Content creation

LinkedIn writing

Whitepaper/ebook Writing

User research

Twitter writing

Tone consistency

SEO Writing

Newsletter writing

Partnership

PR writing

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

* Lead all product marketing initiatives, ideating and implementing strategies, projects ideas, and campaigns.
* Generate demand using marketing strategies, onboarding new users, and driving them to activation, adoption, booking, and retention.
* Partnering with cross-functional teams to support product marketing initiatives with clear and ambitious goals
* The voice of the customer and influence Product designs, company-wide initiatives, and new products and features.
* Creating new market categories and disrupting existing ones with innovative and penetrative marketing strategies.
* Track and study performance and campaigns to provide data-backed insights to identify improvements and new opportunities.

* Develop and execute marketing strategy for Africa in alignment with sales team targets.
* Create, execute, and manage campaigns designed to generate leads and pipelines for YNV Tech Talent offerings.
* Develop and execute marketing plans to increase awareness, consideration, and generate qualified leads through digital, live and virtual events, advertising, and build thought leadership positioning in partnership with public relations agency.
* Utilize targeting, customer segmentation, and buyer’s journey to architect innovative multi-channel engagement programs.
* Monitor and evaluate the local competitive environment and trends to ensure plans and activities are relevant to the market and the needs of the business.
* Collaborate with cross-functional teams to ensure all marketing content is accurate, consistent, and aligned with company objectives.
* Develop and manage Africa's marketing budget.
* Direct copywriters and author copy for website pages, blog posts, emails, and other assets.
* Measure and report on the impact of marketing campaigns and recommendation optimization of campaigns based on learnings.

* Uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
* Oversee and grow the marketing department, consistently identifying revenue opportunities within the established client base and managing consistent growth by securing new accounts.
* Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
* Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the business. 
* Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences.
* Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.

•	Growth Manager for: Meristem Nigeria, Sterling Bank, Fidelity Bank, Oando Plc, Fujifilm, and Enyo Retail & Supply. 
•	Served as the Lead of a Brand/Marketing Strategy transition team for Meristem Securities – evolving it from a Stockbroking firm to a Capital Market Conglomerate; resulting in the acquisition of over 700+ customers and generating NGN  10 Billion incremental revenue in first 3 months.
•	Spearheaded the Marketing communication campaign for Fujifilm instant camera – Instax; positioning it as a trendy brand for youth. This resulted in a rapid increase in awareness, 5 Million online impressions across various channels 2,000+ leads generated & 40% increase in purchases.

•	Lead all marketing strategies & tactics: product support collateral, creative, assets, brand messaging, digital & social media, public relations, communications, events and market analysis.

- Responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research, and distribution.
- Accountable for delivering the brand’s profit, volume, and market share objectives.
- Formulated brand’s long-term strategy to effectively reach customers. 
- Responsible for overseeing the brand’s marketing life cycle.
- Managed the day-to-day progress of product marketing, planning, and execution.
- Maintained brand integrity across product lines, advertising, and all other internal and external communication as it pertains to the assigned brand.
- Collaborated with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans.
- Monitored market trends and research consumer behavior to maximize opportunities and ensure that major marketing strategies and tools are consistently optimized.

•	Orchestrated the successful launch of the Tecno Camon Series incorporating relevant digital media, online influencers, social media, and general online/offline advertising to create recognizable brand imaging.
•	Coordinated the marketing team on creative campaigns and digital media buying to support digital cross-promotion efforts, including email campaigns, online promotions, outreach and marketing initiatives for a host of clients including Transsion Holdings, Gionee, Sterling Bank, Saro Africa, Mikano International Ltd, and Masillia Motors.

•	Overall responsibility for digital brand management and deployment of successful marketing initiatives.
•	Developed marketing strategies according to signed off objectives informed by the client's brief.
•	Deployed successful marketing campaigns across multiple digital channels.
•	Monitored campaigns closely to ensure that all deployment strategies are well executed and maximum ROI is attained.
•	Built strategic relationships with key industry players, agencies and vendors across various industries and effected profitable partnerships.

•	Content Development & Strategy for key social media channels.
•	Provided Customer Relationship Management across social media channels

-Examined accounting data for accuracy, appropriateness and documentation using checks.
-Assisted in updating daily reports for management use.
-Assisted in performing accounting duties in the preparation of financial documents.

Modupe Ogundare🇳🇬