Iran

Digital Marketing

Data Analysis

Rahnema College

Mohammadreza Hasanpour

SEO Manager

Github

Problem-solving

Critical-thinking

Team player

Presentation skills

Leadership

Analytical skills

Project management

Data visualisation

AI/ML

Adobe Photoshop

Ahref

Airtable

Asana

ChatGPT

Crazy Egg

Databricks

Google Analytics

Google Data Studio

As a Course Instructor, I was responsible for developing an up-to-date curriculum and training modules tailored to SEO skill development, adapted to the diverse levels and abilities of our learners. In this bootcamp, I prioritized selecting the most relevant and current SEO topics for individuals new to the field and interested in a career in SEO. I carefully curated each topic, selecting expert instructors with substantial experience in specific areas, and established clear learning objectives for each module.

• Built and scaled a high-performing SEO organization, defining clear growth paths, skill matrices, and performance frameworks for specialists and seniors.

• Fostered a data-driven and experimentation culture by introducing continuous testing frameworks (e.g., A/B SEO experiments) to validate hypotheses and measure real-world impact.

• Partnered with Product, Engineering, and Data teams to embed SEO into product development cycles, ensuring SEO requirements were included from design to release.

• Collaborated with executive leadership to translate SEO outcomes into business KPIs, improving visibility of SEO performance’s contribution to acquisition and revenue growth.

• Advised venture and marketing heads on organic growth strategies, supporting business verticals through tailored SEO roadmaps that improved visibility and customer acquisition efficiency.

• Conducted comprehensive SEO audits to identify technical issues and potential improvements, providing actionable recommendations to enhance website crawlability, indexability, and overall SEO performance.

• Defined and executed a comprehensive SEO strategy and roadmap, aligning with business objectives and driving measurable results in organic search traffic, conversions, and revenue.

• Conducted comprehensive technical SEO migration audits to ensure smooth transitions without compromising search engine rankings, organic traffic, and website performance.

• Fixed migration process with a better site-tree structure that is suitable for the Neural Matching.

• Collaborated with web developers to ensure proper implementation of SEO recommendations and technical enhancements, resolving any issues and ensuring alignment with SEO best practices.


+144% Organic Search Traffic
+62% Website Visibility

#1 position in the most competitive search queries on the below categories for more than a year:

• Auto insurance
• Health Insurance
• Life Insurance
• Travel Insurance
• Fire Insurance

+371% Organic Search Traffic
+367% Website Visibility

• Drove notable growth in organic search traffic and enhanced website visibility through successful implementation of comprehensive SEO strategies.

• Performed in-depth keyword research and analysis to pinpoint high-value keywords, effectively driving relevant organic traffic and optimizing conversion rates.

• Successfully devised and implemented impactful link building campaigns, leading to enhanced search engine rankings.

• Effectively managed and monitored the SEO implications of a complex technical migration from React to Next.js. Resulting in enhanced website readability and improved search engine rankings within a span of two months.

Mohammadreza Hasanpour🇮🇷