Brazil

Generalist Product Management

Growth Product Management

Platform Product Management

Product Marketing

Bacharelado

Ensino Técnico

Monica Jordão

Product Manager

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Time management

Organisation skills

Customer service

Conflict resolution

Asana

Figma

Hotjar

HTML

JavaScript

Jira

Mixpanel

Google Analytics

Responsável pela gestão, entrega e resultados do Agendor Chat, produto de atendimento multicanal com o objetivo de centralizar, automatizar e escalar vendas consultivas.

I provide support for Product Managers, including:

- Assistance in preparing for Product Manager interviews.
- Feedback on resumes and LinkedIn profiles.
- Sharing best practices in product management and developing technical and interpersonal skills.
- Support in solving product-related problems and continuous motivation towards career goals.

SO+MA is an ESG Tech company that uses behavioral science to activate the circular economy. It currently operates in São Paulo, Paraná, Goiás, and Bahia.

🏆 Achievements
- Creation of a B2B2C SaaS Product: Development of a SaaS product from scratch to launch, serving both businesses and end consumers.

- Improvement in User Experience: Evolution of the app's design and user journeys, resulting in higher engagement on the platform.

- Improvement in User Acquisition: Increased conversion rate of the app's registration flow from 40% to 70%.

- Positive Environmental Impact: Significant increase in the tons of recyclable materials per month due to improved user experience and engagement-generating features.

✅ Key Responsibilities
Product strategy and vision, interviewing and documenting user journeys, ideation dynamics, experimentation and hypothesis validation, product metrics definition and analysis, UX and UI collaboration, user testing, deliverables specification, roadmap management, agile methodology application.

🧰 Most Used Tools:
GitLab, GSuite, Figma, HubSpot, Smartlook, TestFlight, Opportunity Tree, Gemba, Blueprint, Empathy Map, Scrum, Kanban, MVP, Lean Canvas, Hooked Model.

Homer is a Proptech that connects real estate agents with properties to sell to agents with clients interested in buying properties.

🏆 Achievements
- Implementation of the One Stop Shop Solution: Development of an integrated solution for real estate agents on the web and app, improving daily interaction by 19%.

- Creation of Feedback Center: Establishment of an internal feedback center for products, increasing collaboration within the company and enhancing product development quality.

- Implementation of the Homer Real Estate Website: Launch of the real estate website, achieving 10,000 monthly visits without investment in advertising.

- Hiring and Management of APMs: Participation in the hiring and management of two Associate Product Managers, strengthening the product team.

✅ Key Responsibilities
Product vision and strategy, product team leadership and development, stakeholder alignment, risk management, conducting discovery processes, metrics definition and tracking, roadmap management, documentation, application of agile methodologies, go-to-market strategies.

🧰 Most Used Tools
Jira, GA4, Mixpanel, SQL, Hotjar, Pendo.io, Firebase, Postman, Figma, RD Station, Airship, In-depth interviews, Job to be done, MVP, MoSCoW, ARRR Metrics, GUT, CSD Matrix, Personas, Crazy 8, Usability testing.

🏆 Achievements
- Creation of the Credit Hub Product: Development and launch of the Credit Hub product on the Web platform and the App, resulting in a 350% increase in the number of agents requesting the service monthly.

- Implementation of Property Integration via API: Integration of properties with portals through API, increasing the number of properties available for negotiation by 340%.

✅ Key Responsibilities
Leading a multidisciplinary squad, presenting reports and results, monitoring market trends, experimentation and hypothesis validation, explaining business rules, data analysis for hypothesis creation.

🧰 Most Used Tools
Jira, Asana, Figma, Miro, Mixpanel, Pipefy, SQL, Tableau, Scrum, Kanban, User Storymap, MVP, Design Sprint, User interviews, Usability testing, OKR.

🏆 Achievements
- Implementation of the Agent Referral Program: Developed a Member Get Member referral strategy, increasing the number of new monthly registrations by 30% and reducing the customer acquisition cost (CAC).

- Data Mapping and Analysis: Completed mapping of data tracking on the Web and App, analyzing user behavior to inform product decisions.

- Scrum Team Structuring: Organized and structured the Scrum team, improving efficiency and collaboration in product development.

✅ Key Responsibilities
Conducting Planning and Retrospectives, monitoring delivery, removing business impediments, defining metrics.

🧰 Most Used Tools
Asana, Adobe XD, Mixpanel, Branch.io, Airship (Urban), Scrum, MVP, User interviews.

As a Product Intern at an early-stage startup, my role was to work closely with the CEO, which allowed me to learn a lot about the startup's operations and gain a broad perspective on business and technology.

- I implemented automatic registration validation on the Web and App, reducing validation time from one day to a few seconds.

- I helped improve the app's quality, increasing crash-free users from 70% to 99%.

- I organized the first in-person Homer event for the launch of the property import feature, a solution that helped consolidate the platform in Rio de Janeiro.

I opened Pet Shop Favorita in 2015. It was a profound learning experience, applying what I learned about entrepreneurship in college. During this period, I learned about:

- Customer Service: By attending to customers with diverse needs
- Field Research: By analyzing the target audience
- Logistics and Purchasing: By conducting product inventory and coordinating store supply with suppliers
- Negotiation: By dealing with various suppliers
- Benchmarking, Leadership, and Creativity

FlyOne is a Brazilian company operating in the air transportation segment, focusing on executive charter management, firefighting, air medical services, scenic flights, and aircraft maintenance.

My main responsibilities were:

- Attending to local and other base requests regarding the shipment of tools and support equipment;
- Interfacing with the Aircraft Maintenance team to obtain information on the use and removal of materials;
- Receiving and consolidating items removed from aircraft sent by the bases;
- Inventory control;
- Requesting purchases of supplies, parts, and materials;
- Inspecting and storing materials according to established standards and regulations.

Monica Jordão🇧🇷

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