United States

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

2 Year Certificate

MosaicMinds Digital Marketing

Senior Lead UX/UI Designer

Problem-solving

Time management

Critical-thinking

Presentation skills

Leadership

Analytical skills

Brand strategy

Branding

Content creation

Content strategy

Design systems

User research

WordPress

Adobe Illustrator

Adobe Photoshop

Canva

Figma

HTML

Adobe Creative Suite

Instagram Ads

Adobe XD

Zeplin

Sketch

Organisation skills

Content research

Email marketing

Information architecture

Marketing strategy

Social media marketing

Prototyping

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Senior Experience Designer producing best-in-class e-commerce, user-centered designs. Collaborating with Agile Product Management, leadership, business partners, stakeholders, and development teams by leading user research, discovery sessions, customer journey mapping, and creating wireframes and working prototypes. My role mainly focus on facilitating and aligning product vision and design with AutoZone's strategies, providing guidance that is supported by qualitative and quantitative data, linked to outcomes and metrics.

• Led the design of best-in-class e-commerce experiences, driving increased user engagement and conversion rates.
• Collaborated with Product Management, Engineering, and stakeholders to develop strategic product visions.
• Conducted user research, created user journeys and wireframes, and developed high-fidelity prototypes.
• Established design standards and processes, ensuring design consistency and efficiency.
• Mentored and coached junior designers, fostering a culture of continuous learning and growth.
• Lead and inspire designers to create user-centric, intuitive products that align with company goals and user needs.
• Develop and execute strategic design visions based on market research, customer feedback, and stakeholder input.
• Establish clear design goals, metrics, and KPIs to measure success.
• Foster a collaborative and inclusive design environment that encourages creativity and innovation.
• Partner with cross-functional teams (Product Management, Engineering, Marketing) to ensure seamless product development and launch.

UX Designer as an Independent Contractor for Cognizant. Design interfaces for JB Hunt’s 360 Platform, an innovative enterprise product development tool to help internal employees and customers conduct business together with ease. My role includes User experience research, interface design, high-level design wireframes, and prototype.

Create a strong foundation & define what’s unique about Shannon Koszyk designs by conducting strategic research to develop a new brand identity that will serve as the roadmap that will lead Shannon Koszyk Designs forward with clarity and purpose.  

• Use research to craft messages tailored directly to Shannon’s customers taking into account their interaction with the product line, industry position, and deciding what identity collateral will connect better with them

• Develop innovative design packaging to elevate Shannon Koszyk brand and meet the studios’ marketing and advertising initiatives

• Conduct several phone meetings to determine marketing and design vision, scopes of work, budget and deliverable timeframes

• Prepared and present concepts via online meeting software to get approval and or feedback before moving on to the next phase

• Design brand identity package that included: Logo, Textures, Patterns, Stationary, E-mail Signature, Website Header, Packaging & Brand Guidelines

• Format designs for use in different print and web applications

Work closely with Director of Marketing and assist in the development of several marketing materials to be used at specialty shows like High Point Market and throughout the year advertising initiatives.

• Design, Code & test E-mail Marketing Template and install on SalesForce.com

• Design mobile graphics for Currey & Company launch of a new mobile app 

• Concept and design of 36-page catalog to highlight new 2016 product line

• Retouch, color correct and output in different colors and file formats the new outdoor lighting collection

• Create new digital photography by inserting studio photographs of new outdoor lighting products into different outdoor living settings to be used in different advertising materials

Assist the internal marketing department design team when need it. Take on several projects throughout the year that varies from; Multiple Catalogs Production to Magazine Ads, Sales Sheets and more.

• Design seven different versions of Lowe’s (Belgard 2016) catalogs in both English & Spanish, to be used in stores all over the US.

• Design & translate into Spanish new print and digital ads for the masonry brand Sakrete

• Create photographs of new products by digitally combining isolated product imagery and scenery images to create the perfect outdoor setting photo

• Responsible for the design of 3 2016 Belgard Idea Books. The books consisted of a vast curated collection of beautiful images by region that balance well in color, tone and time setting.

• Crafted and design new swatch color program. Swatch program included every region available colors and products into a searchable database PDF and individual PDF by product and color

• Design & re-size news paper and magazine ads for Belgard’s media traffic program

• Work closely with Regional Marketing Managers to assist Belgard Authorized dealers with their marketing collateral such as billboards, vinyl banners, newspaper ads and Environmental Designs like window decals and in-store signage

As a Business to Business Marketing Consultant, I help companies create interactions with long-term value for customers, markets, and develop relationships to create opportunities for growth. I implement marketing strategies to deliver content, product & services to potential buyers, making it easy for them to find and conduct business with one another.

My name is Marlin Melendez, and I as a Digital Marketing Consultant, I've successfully managed national marketing campaign productions, leading, mentoring, and empowering creative design teams. My portfolio covers work for clients in a variety of industries like Hospitality, Health & Beauty, Manufacturing, Industrial, Construction and Architecture, Real Estate & Building Materials.

To my B2B clients, I offer multi-channel marketing solutions to improve awareness, engagement & loyalty, to help you set your business apart in an increasingly competitive marketplace.

MosaicMinds is a Brand and Communication Design-Build Marketing Agency with Capabilities in:

• Strategy 
• Market Research
• Competitors Analysis
• Buyer Personas
• Digital Marketing 
• Brand Strategy
• Brand Identity
• Brand Execution
• Graphic Design
• Web Design and Development

Responsible for defining the design direction of Oldcastle Architectural Products Group Masonry & Hardscape division. Work closely with Director of Marketing & Marketing Manager to complete designs projects on time, on budget and on specifications. 

• Lead design team of 3 to create and deliver best-in-class designs

• Conducted interviews & hire new employees for the marketing team

• Establish internal processes & design standards to maintain a consistent look to protect the brand

• Communicate effectively in a cross-functional product development team and present ideas and designs

• Present in department quarterly budget meetings, go over present and future company goals and analyzed ROI of key projects

• Review all designers work & materials and provide creative direction on brand guidelines in terms of visual design & tone of voice

• Organize and re-structure creative department file server

• Put in place Data Asset Management System that improved internal and external department workflow on a daily basis

• Train and mentor 3 design team members

• Participate in client calls and meetings with management team, from initial pitch/ conceptualization through to delivery in key projects

• Design yearly catalog templates, ad campaigns templates, advertising campaigns, coordinate photo shoots, develop brand strategy & take advertising photos

• Conduct and review press checks and hard proofs

• Work directly with multiple vendors, get quotes and follow up deliveries

Worked as part of the in-house corporate design team of AutoTrader.com.
Design various pieces of marketing collateral for Tradeshows, In-House Departments, Partners and more.

Responsible for the creation of new elements on company’s website and B2B visual designs, including typography, logos, icons, newsletter for Print and Web platforms. Effectively communicate and coordinate with Video Editors and Doctors to ensure that the visual design communicates with flow to facilitate a positive and effective user interaction with Dentalxp.com. 

• Create and update DentalXp webpage content

• Send weekly E-Newsletters and analyzed the traffic/ open-rate data of e-mail campaigns to improve it’s effectiveness.

 •Lead the creative aspects of all project and demonstrated strong business strategy while managing time effectively and working on multiple projects simultaneously

• Increment membership numbers by 75% by improving the visual brand that created trust in the brand, satisfied the market needs, and enhanced the site experience by identifying user needs that were then target to specific niche markets

Accountable for design and creation of company’s website & daily updates. Develop and execute creative print concepts with leading-edge designs and marketing strategies. Establish smart and clever designs by applying web usability principles, resulting in clever visual solutions that met the business market needs and the end user satisfaction.

• Plan & develop website and promotional micro-sites follow by extensive usability studies. Improving our website users interaction, leading to more online bookings

• Design print and web collateral, tradeshow identifiers and marketing merchandising under company’s budget and tight deadlines.

• Demonstrate problem solving of browser compatibility by creating uniformity in all top web browsers as well as keeping W3C web standards.

Engaged in the creation and editing of overall layouts and production designs materials for print and electronic media to meet specific commercial and promotional needs for the resort and their partner companies such as: Sea World, World Disney World, Universal Studios and more. Assist with the planning and execution of marketing campaigns with the knowledge of four color printing process, effective file preparation, client budget guidelines and time-management.

• Develop materials for resort’s website, interactive media, and presentation projects for sales team.

• Create environmental designs, posters, magazines, light pole banners, direct mail pieces and many more visual elements approached with creative thinking and problem solving skills.

As a freelance/contractor print and web designer I have worked with many clients under different industries creating and managing several print and web collaterals for specific promotional needs.


• Auto Trader.com - TCG, Atlanta, GA (2010-2011)
• Propaganda Films, Guaynabo, PR (2008-2009)
• MedCorp, LLC.Tampa, FL (2010) 
• FullSwitch Interactive, San Juan, PR (2009)
• Innova Entertainment, Trujillo Alto, PR (2005 & 2007) 
• Dominican Hair Salon, Stockbridge, GA (2010)
• Presence Media, Orlando, FL (2009)
• HopeLove.org, Atlanta, GA (2010)

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