Saudi Arabia

UX Design

Product Design

Customer Experience (CX)

Front-end

UX Engineering

Design Systems

Generative AI

AI Product Management

AI Design

Mostafa Kamel

UX & optimization Manger

Prototyping

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Presentation skills

Conversational AI

React

React Native

Typeform

Unity

Adobe XD

Amplitude

Balsamiq

ChatGPT

Figma

GitHub

HTML

HubSpot

Intercom

InVision

JavaScript

Notion

Adobe Creative Suite

Confluence

UserZoom

REST API

Sketch

PostgreSQL

Node.js

Angular

Miro

Stakeholder management

AI/ML

Chatbot

Design systems

Human computer interaction

Usability Testing

Quantitative research

Product analytics

Qualitative research

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I led a team of 7 UX designers and researchers to create a seamless, user-friendly experience for all the MRSOOL Platforms and apps, resulting in a 25% increase in user conversion and a 20% reduction in user churn.

Defined and communicated the UX vision and strategy to the team and stakeholders, ensuring alignment with business goals and technical feasibility. Presented quarterly updates to the executive team, securing an additional budget increase for UX initiatives.

I have conducted over 50 user research sessions and usability tests annually, gathering insights that informed vital design decisions. The research has improved task completion rates and increased user satisfaction scores.

Established and maintained comprehensive UX design standards and guidelines adopted across all product lines, ensuring a consistent user experience and reducing development time.

Justify design decisions with data and insights and utilize the A/B testing and analytics to support recommendations. We have successfully influenced the implementation of critical features, such as the "Order Anything" button, which contributed to increased order volume and CSAT.

I played a vital role in identifying new opportunities to enhance the app's features and functionality, successfully launching five significant updates that improved user retention and seamless experience.

I stayed up-to-date with industry trends and best practices in UX design, integrating cutting-edge techniques and technologies to keep Mrsool competitive and relevant in the delivery app market.

We have enhanced the user experience for the app's 7 million users with diverse cultural backgrounds, generations, behaviors, and needs. This initiative increased overall user satisfaction and a reduction in customer support inquiries.

Collaborated with cross-functional teams, including product managers, engineers, and data analysts, to ensure UX design aligned with business goals and technical feasibility. These collaborations led to a faster development cycle and improvement in product-market fit.

They led the design process from concept to delivery, conducting over 60 user research sessions and usability tests annually to validate design decisions and identify areas for improvement. These efforts resulted in a 30% increase in task success rates and a 20% reduction in user errors.

It defined and maintained UX design standards and guidelines, ensuring consistency and cohesiveness across the Mrsool app. This standardization improved design efficiency by 20% and enhanced the user experience across all touchpoints.

Leverage expertise in UX design to deliver exceptional user experiences that meet the diverse needs of Mrsool's users. Key projects included redesigning the user onboarding process, which increased user retention by 10% within the first month.

I played a crucial role in building a strong UX culture and increasing UX maturity within the organization by hiring and mentoring a team of 8 UX designers. This initiative led to a more user-centric approach across departments and improved collaboration and innovation.

Contributed to the success of Mrsool as a thriving and innovative company by continuously exploring new ways to enhance the app's user experience. Implemented new UX research methodologies and design tools that kept the app competitive.

As a vital member of the Design Thinking Team at STC and its subsidiaries, I collaborated with over 28,000 employees to address various challenges. We utilized design thinking and user-centered design (UCD) processes to deliver exceptional user experiences. My primary focus was on developing innovative solutions that met the diverse needs of our users. By working closely with cross-functional teams, I ensured our designs were effective, efficient, and intuitive, consistently placing the user at the core of our design process. This approach led to successfully implementing user-friendly solutions that enhanced customer satisfaction and streamlined internal processes.

I collaborated with the Saudi Telecommunication Company (STC) to drive innovation and develop cutting-edge solutions. Specifically, I focused on identifying and creating portals that enhanced productivity, communication, and teamwork for more than 28,000 employees in the collaboration department. Leveraging my expertise in user experience, I delivered custom solutions that were practical and engaging, significantly improving the overall employee experience. My contributions helped the organization streamline operations, increase employee engagement, and achieve its strategic goals, thereby driving positive business outcomes.

I collaborated with a talented team to deliver over 20 successful projects, including the design and development of mobile apps for both iOS and Android platforms and front-end CMS portals for administrative purposes. Working alongside such a dynamic group allowed me to grow personally and professionally. Through our collective efforts, we created innovative solutions that met and exceeded the needs and expectations of our clients. Despite the high volume of work, the sense of accomplishment from each completed project was fulfilling and motivating. I am proud of the experience and the significant achievements we made as a team.

I have had the privilege of serving as a trusted advisor to numerous clients. I take great pride in quantifying the business value of their solutions and providing expert guidance on optimal positioning. My approach is rooted in a deep understanding of functional and technical requirements, enabling me to deliver solutions that meet and exceed client expectations. With a proven track record of designing and implementing innovative solutions, I have successfully driven growth and maximized efficiency for my clients.

Working with me means leveraging my extensive experience in UX design and technical leadership. I am committed to delivering exceptional results by taking a collaborative approach. I work closely with clients to understand their unique needs and goals. This work allows me to develop tailored solutions that precisely address their requirements, ensuring high client satisfaction and project success.

I worked as a UX Specialist and Front-end Developer on a short-term project to develop an interactive guide web application for Hiji and the journey of pilgrims. The application was designed to cater to low-level mentality users and was developed in six different languages.

As a UX Specialist, my role involved conducting user research to understand the needs of our target audience and designing the user interface for the application. I worked closely with the development team to ensure that the design was implemented effectively.

As a Front-end Developer, I was responsible for developing the application using HTML, CSS, and JavaScript. I ensured that the application was responsive and optimized for different devices, including mobile devices.

The project was challenging, given the need to cater to low-level mentality users and develop the application in six different languages. However, I worked collaboratively with the team, and we were able to deliver the project within the given timeframe.

As a seasoned UI/UX (Frontend) Developer, I had the incredible opportunity to be a part of the Microsoft Windows 8 Acceleration team, where we worked tirelessly to build numerous apps that catered to both private and public sectors.

One of my most notable accomplishments during this time was my involvement in the development of Natural User Interface (NUI) technology. It was an exciting time as we were at the forefront of this innovative approach, which allowed users to interact with technology in a more intuitive and seamless way.

I worked diligently with my team to ensure that our apps were not only aesthetically pleasing but also highly functional and user-friendly. We focused on creating intuitive and responsive interfaces that would enhance user engagement and ultimately improve their experience.

I oversee the daily operations of a team responsible for creating a variety of digital media, including games, prints, and websites. My role involves guiding and motivating team members to achieve their best results, while ensuring that projects are delivered on time and within budget.

I am proud to have led my team in the development of Smart City, the first social game of its kind. This game offers a unique shopping experience in the streets of Riyadh, complete with 3D avatars and social interactions with friends. It was a challenging project, but the final product was a great success and has received positive feedback from users.

I have extensive experience in implementing Hospital Information Systems (HIS) for more than 50 hospitals across Saudi Arabia. My expertise includes building customized websites with enhanced features and services for the Customs department, and seamlessly integrating with the customs oracle system. With a proven track record of delivering successful projects, I am passionate about leveraging technology to optimize operations and improve outcomes for organizations.

Mostafa Kamel🇸🇦

About Mostafa Kamel

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