

Products designer and marketer at Caddi ayyad
Products designer and marketer at Caddi ayyad
Mouad Ouagag is a culturally-aware, innovation-driven UX/UI & Product Designer and Brand Strategist based in Île-de-France, France. He specializes in turning research insights into elegant, accessible interfaces and cohesive brand systems. Mouad’s toolkit spans user interviews, journey mapping, design tokens, and rapid prototyping in Figma/Framer—backed by WCAG-compliant standards and data-informed decisions. He actively integrates generative AI to speed exploration, content, and variant testing without sacrificing craft. His portfolio covers fintech (Invoicia—an invoicing experience tailored for MENA SMBs), travel (ASARU Morocco), and e-commerce/luxury craftsmanship. An entrepreneurial builder and teacher at heart, he enjoys mentoring, developing course material on brand strategy and design thinking, and shaping products that feel both globally intuitive and locally relevant. Multilingual (Arabic, Persian, English/French), Mouad bridges cultures to deliver experiences that are simple, trustworthy, and commercially effective.