United Arab Emirates

Content Design

Creative writing

Copywriting

Social media writing

UX writing

Content Marketing

Product Marketing

Content Strategy

Content Creation

Muhammad Saber Gad

Senior Marketing Manager

SEO Writing

Presentation skills

Leadership

Project management

Blog writing

Branding

Content creation

Content pipeline

Content editing

Content research

Content strategy

WordPress

Ahref

Asana

Canva

ChatGPT

Figma

Mixpanel

Google Analytics

SEMrush

Communication

Email marketing

Email writing

LinkedIn writing

Twitter writing

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

Planning content to deliver the business goals organically.
Developed a content marketing strategy that increased organic conversion by 70%.
Developed SM content plan and took it to execution with the team, that covered 3 main content pillars.
Managed content team to deliver more than 350 articles in English and Arabic which increased the Organic traffic from 2k to 18k Monthly.
Managed 4 different successful campaigns across KSA and UAE.
Spearheaded the adoption of Agile methodologies, resulting in a remarkable 60% boost in team productivity.

Assess marketing content through the lens of a Twitter Customer, By using my specific domain expertise, and knowledge of how Twitter and peer companies operate in their market. 
Worked in hundreds of Arabic content projects with overall 95%+ quality rate.
Successfully enhanced the main Twitter Arabic style guide used across all content channels.
Coined more than 30 new Arabic marketing terms.

As a Content Manager at ElCoach, you were instrumental in orchestrating a comprehensive content strategy across various platforms such as social media, CRM, and blogs. Your role included planning and creating engaging content that aligned with both immediate and strategic marketing goals. You successfully managed and produced organic video content, yielding over ten videos in a short span, efficiently utilizing a limited budget. Furthermore, you significantly boosted the company's social media presence by increasing content volume by 20% within a month, while also ensuring consistent content production of 3-5 pieces weekly. Your development of a content strategy was complemented by the curation of eight brand pages and effective engagement with a user base exceeding 120,000, which substantially supported customer acquisition and contributed to a quarter of the direct marketing sales.

In your role as a Content Lead at Noon.com, you were integral to shaping the content strategy across the UAE and KSA markets, engaging in copywriting for commercial campaigns, and ensuring an optimized consumer journey on the e-commerce platform. You also managed the localization of the website content, collaborating with both internal teams and external providers to maintain the brand's voice. Additionally, you directed a successful branding project for Noon Egypt, significantly boosting fan engagement and fostering a strong increase in community-driven content.

Muhammad Saber Gad🇦🇪

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