

Former Director of Experience Research at Mastercard
Former Director of Experience Research at Mastercard
Hi, I'm Natalia! 👋 I've spent 10+ years in UX, evolving from designer to researcher and eventually leading a research practice at a large enterprise. Along the way, I've navigated the complexities of building a research function from the ground up, managing stakeholder expectations, and fostering cross-functional collaboration.
Whether you're looking to establish a research practice, plan your first study, navigate organizational challenges, or discuss the evolving landscape of AI in UX research, I'm here to help. From practical study execution to strategic stakeholder communication, I'm here to share what I've learned and help make your UX research journey a bit smoother.
Looking forward to connecting with you!
“My session with Natalia was valuable because she gave me a perspective I didn’t have on my case study and resume. I appreciated her practical approach and the way she shared her take on the challenges I’m working through. Her feedback wasn’t generic, it came from real experience and gave me a fresh angle to reflect on my work.”