

VP of Innovation & Enablement at Shift Paradigm
VP of Innovation & Enablement at Shift Paradigm
I’m a UX and product leader who loves to help organizations drive the right go to market strategies and product/market/fit for their product(s) and business. I’ve been leading design teams for over a decade in both large scale enterprise companies to small start ups. I’m very passionate about building products in healthcare and education, especially those products that have an IoT bend.
I really enjoy helping young and seasoned designers get to their next level of growth in their career. Design is a spectrum and I love every aspect of it I can get my hands on.
On a personal note, I’m a proud middle eastern American, I have two little girls, one of which is on the autism spectrum. Being an autism advocate is very important to me! My husband and I love to spend our time playing with our girls, talking politics and reading comics by the fire together.
“Natasha was a great mentor— positive, thoughtful, and collaborative. She took time to understand the challenge I was bringing in, and offered loads of helpful suggestions from her years of experience. Loved every moment!”
“Natasha was on point with every suggestion she made. She paid attention at my questions and expanded on them with other insights. Thank you!”
“Natasha gave me many concrete and actionable suggestions about my resume and portfolio. She is brilliant, knowledgable, and approachable. I highly recommend meeting with her!”