Austria

UX Design

UI/ Visual Design

Product Design

UX Testing

Summer classes (exchange student / non-degree)

Technician Degree

Nathalia Cabral

Senior UI/UX Designer

Usability Testing

Critical-thinking

Team player

Leadership

Design systems

Validately

Figma

UserZoom

At the Digital Sports Experience team at adidas, I particularly contribute to the adidas Running app. My role involves designing to elevate the user journey - from app sign-up to user performance results. I contributed to several projects, including a significant brand alignment where I led the Product Design team in integrating the adidas Design Language. Currently, I am leading discovery to increase user retention.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚁̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:̲

• Collaborate with Product Managers and Researchers to identify user pain points, validate concepts, and prioritize user needs.

• Engage with designers, sports scientists, researchers, localization, and communication teams to deliver high-quality outcomes and incorporate diverse feedback.

• Work with engineers throughout the design process to ensure practical solutions considering various perspectives and use cases.

• Lead design workshops, including brainstorming sessions and cross-functional meetings, to foster innovation and align with product strategy.

• Develop high-fidelity prototypes to enhance user experience and ensure consistency with design system standards.

At the Digital Sports Experience team at adidas, I contributed to the adidas Running app, focusing on enhancing the user experience across different touchpoints, such as Statistics and adiClub. I worked closely with cross-functional teams to design user-centered solutions, ensuring a seamless and engaging app experience.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚁̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:̲

• Designed user flows, wireframes, and prototypes to support product initiatives and improve app usability.
• Partnered with Product Managers and Researchers to translate insights into design solutions.
• Collaborated with engineers to refine and implement designs, ensuring feasibility and consistency.
• Contributed to the evolution of the adidas Running design system, aligning with brand and accessibility standards.
• Participated in user testing sessions, gathering feedback to iterate and refine designs.

At Red Ventures, I supported insurance clients and the new vertical businesses, collaborating with Business Analysts and engineers to digitalize complex insurance policies. Translated intricate business rules and strategies into intuitive, user-friendly designs, enhancing users' understanding of terms, conditions, pricing, and rights.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚛̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:̲

• Created high-fidelity user interfaces for finance, health, and auto insurance products, enhancing user engagement and information architecture.

• Developed and iterated interactive quizzes and landing pages, contributing to higher conversion rates and improved user interaction.

• Established comprehensive information architecture for various systems, optimizing content organization and user navigation.

I worked with cross-functional teams—engineers, product managers, and designers—in an agile environment to design a B2B web app builder platform. This platform empowered clients to create custom iOS and Android apps tailored to their business needs. My role involved both web and native platforms, including conducting UI reviews and delivering user-centered design solutions that aligned with project goals.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚛̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:̲
• Created high-fidelity user interfaces web applications.
• Designed mobile interfaces for native iOS and Android apps.
• Conceptualized and execute marketing emails and landing pages through design and coding.

At MStech, I worked with clients in the Educational field, diagramming online courses with elementary school curricula. I collaborated with project managers, teachers, illustrators, animators, and engineers, to craft engaging learning experiences for children. Our goal was to ensure the courses enriched the standard syllabus, making learning enjoyable and effective for students.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚛̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:̲
• Designed (Photoshop) and develop (HTML/CSS) pages for online classes.
• Set up, customized and published online courses using the BrainHoney platform.
• Delegated work to interns, leveraging their individual skills and talents.
• Reviewed all the content (animations, illustrations, HTML pages) thoroughly before published.

I was awarded a full scholarship by the Brazilian government to study abroad. I completed two semesters at Missouri State University, achieving a GPA of 3.65. Additionally, I attended the summer semester at the Academy of Art University in San Francisco.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚛̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:
• Designed (Photoshop) and develop (HTML/CSS) pages for online classes.
• Created simple design and animations in Flash for educational games.

At MStech, I supported our clients in the Educational field, diagramming online courses with elementary school curricula. I collaborated with project managers, teachers, illustrators, animators, and engineers, to craft engaging learning experiences for children. Our goal was to ensure the courses enriched the standard syllabus, making learning enjoyable and effective for students.

𝙼̲𝚊̲𝚒̲𝚗̲ ̲𝚛̲𝚎̲𝚜̲𝚙̲𝚘̲𝚗̲𝚜̲𝚒̲𝚋̲𝚒̲𝚕̲𝚒̲𝚝̲𝚒̲𝚎̲𝚜̲:
• Designed (Photoshop) and develop (HTML/CSS) pages for online classes.
• Set up, customized and published online courses using the BrainHoney platform.
• Delegated work to interns, leveraging their individual skills and talents.
• Reviewed all the content (animations, illustrations, HTML pages) thoroughly before publishing.

Nathalia Cabral🇦🇹

About Nathalia Cabral

Expertise

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