Canada

Customer Experience (CX)

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Technical Product Management

Platform Product Management

Group Product Management

Project Management

Development Operations

Data Analysis

Creative writing

Content Strategy

Copywriting

Branding

Digital Marketing

Content Marketing

Sales

Business Development

Account-based Marketing (ABM)

Product Marketing

Content Creation

Business Transformation

AI Design

Design Systems

Generative AI

AI Product Management

ICD.D Designation

Certified International Trade Professional (CITP)

Bachelor of Commerce

Nathan Rhodes

Vice President of Customer Experience

Usability Testing

Social media marketing

Relationship management

Monetisation

Public Speaking

Partnership

Product analytics

PR writing

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

AI/ML

Blog writing

Brand positioning

Brand strategy

Business intelligence

Conversational AI

Chatbot

Campaign execution & analysis

Content strategy

Deal strategy

Design systems

Email marketing

Forecasting and reporting

Information architecture

Budget management

Machine learning

Market research

Marketing strategy

CAD design

Sales plan and process

Product roadmap

Salesforce

Spark Hire

SurveyMonkey

Trello

Twitter Ads

Youtube

Zapier

Adobe Photoshop

Adobe XD

Axure

Buffer

Canva

ChatGPT

Facebook Ads

Figma

GitHub

Glassdoor

Google Ads

Google Data Studio

Hotjar

Instagram Ads

Intercom

InVision

Jira

LinkedIn Ads

Mailchimp

Miro

Monday

Adobe Creative Suite

Confluence

Google Analytics

PowerBI

SEMrush

Zendesk

Conversion optimisation

LinkedIn writing

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Customer Experience is the sum of all interactions that a customer has with a business. It is built over all stages of the customer's journey - from before they purchase, to the experience they have after purchase, to buying again, and telling others about their experience. It encompasses the entire lifetime of a customer's interactions with a business.

As Vice President of Customer Experience at the Brandt Group of Companies, I am responsible for shaping and implementing the company's digital customer experience strategy across its global operations (Canada, USA, Australia, New Zealand). This includes:

- Leading a team focused on delivering exceptional, consistent customer experiences across all channels and touchpoints.
- Driving digital transformation initiatives to enhance customer engagement and streamline processes in the heavy equipment manufacturing and distribution sectors.
- Leveraging data and analytics to understand customer needs and preferences, and personalize the customer journey.
- Collaborating with cross-functional teams (sales, marketing, service, product development) to ensure a unified and customer-centric approach.
- Building upon Brandt's existing reputation for outstanding customer service to further strengthen customer loyalty and advocacy.
- Optimizing the customer experience, from initial awareness and consideration, through purchase, post-purchase support, and repeat business.

Brandt is making a heavy investment in their marketing team as a whole but putting specific focus on digital marketing. We're building an industry-leading team right now to position Brandt squarely in front of where many of our customers are doing business today: online. 

We're doing this by capitalizing on data and creative content in order to help generate leads, monitor customer activity, maintain communication relationships and allow the Brandt name to remain top of mind with our diverse customer base.

Specific responsibilities:
- Develop a digital strategy and team to support the various inter-company stakeholders through all digital platforms at Brandt.
- Generate qualified leads for Brandt's sales teams.
- Build a marketing automation and lead nurturing system utilizing an inbound content marketing strategy.
- Optimize Brandt's CRM and sales pipeline tools to effectively track and measure sales leads.
- Expand Brandt's online advertising efforts (web presence; SEM; SEO; paid display, video, social advertising; email marketing, re-targeting, etc.).
- Own Brandt's web presence - websites, customer portals, web stores.
- Develop interactive retail displays (think McDonald's digital kiosks).
- Develop a process to successfully use data and analytics to make marketing initiatives more targeted, effective and measurable.

Joined Solido Design Automation pre-acquisition by Mentor, A Siemens Business, where I developed AI-powered solutions for semiconductor design. Involved in customer validation, applying machine learning (supervised & reinforcement learning) to commercially viable products, and full-cycle product development.

- Product strategist focusing on Vendasta's long-term product strategy
- Work with customers, market experts & key executives to establish and deploy product strategy across Vendasta's team of product managers and development teams
- Collaborative approach to taking the company's vision and strategy and working with product managers, developers, designers, sales & marketing to roll out new products 
- Measure feedback and data to ensure Vendasta's product launches meet their goals

- Lead the company's product management group, taking projects from ideation to implementation
- Lead a group of 8 product managers as the company grew from 6 development teams to 12 teams
- Worked with stakeholders and company executives to prioritize the company's roadmap and backlog of projects
- Established a robust release feature release process in a continuous deployment development process

Product Owner for two of VendAsta's core products - Social Marketing & Presence Builder
- Define the features of the product, decide on release date and content
- Aggregate input from users, stakeholders and other interested parties to form a single view of the prioritized requirements for the system.
- Responsible for the profitability of the product (ROI)
- Prioritize development work according to business value
- Accept or reject work results based on reaching defined acceptance criteria

- Recruit, supervise, retain, evaluate and compensate the CEO
- Provide direction for the organization
- Establish and maintain a policy based governance system
- Govern the organization and the relationship with the CEO
- Fiduciary duty to protect the organization’s assets and shareholder investments
- Monitor and control function

- Sales and support role to VendAsta's channel partners
- Account manager for 50+ sales channel partners
- B2B business acquisition specialist 
- Channel Partner contract negotiation
- Reputation management, social media, mobile internet expert

- Define the features of the product, decides on release date and content
- Aggregate input from users, stakeholders and other interested parties to form a single view of the prioritized requirements for the system.
- Responsible for the profitability of the product (ROI)
- Prioritize features according to market value
- Accepts or rejects work results

- Specialized market intelligence in the manufacturing sector
- Undertake international market research activities to advance the interests of Saskatchewan exporters. 
- Formulate projects, compile and analyze information, 
and complete finished reports for STEP clients. 
- Develop contacts at Embassies and Consulates, associations and foreign governments to assist in assembling information that Saskatchewan exporters will use to develop their international marketing plans.

Nathan Rhodes🇨🇦

About Nathan Rhodes

Expertise

Sessions with Nathan Rhodes