

Lead Product Manager at Bukalapak
Lead Product Manager at Bukalapak
I am a Head of Strategy at Bukalapak, currently spearheading the strategic direction for BukaGaming across multiple platforms.
Previously, I led the international expansion of Bukalapak Gaming into the SEA and Western markets through LapakGaming and ItemKu. Before that, I led the product and strategy development of KingKong Meats from its early stages, achieving growth of over 10x.
In addition to my current role, I am also the Co-Founder of RASA CORP (formerly TasteCloud), where I played a pivotal role in shaping the company's strategic trajectory and leading marketing efforts. This led to securing two rounds of funding before my exit to focus more on my career.
Before my career in product management, I gained multiple years of management consulting experience with BCG & Deloitte Consulting across industries ranging from the public sector, automotive, retail, healthcare, unto banking. During my consulting tenure, I oversaw a range of advisory engagements, including market entry strategy, digital transformation strategy, and capabilities assessment in various countries (ID, JP, KR & SG).
“Kak Abed always encourages me. He is a talented product manager who is happy to share and help others with his knowledge, passion, and joy. Every session with him is always filled with positive vibes.”
“Thanks a bunch mas Abed! i gained new insights and perspectives from our discussion. We covered a lot, and i now understand more of product management! Everything was explained clearly. Thanks again mas hehehe, and I hope to meet you in our next session!:))”
“Abed is an amazing mentor, he provides numerous real-case scenarios from his experience as a product manager in an industry that predominantly has a B2C focus. This has given me a fresh perspective on efficiently solving problems. He possesses sharp insight into understanding detailed cases, is very open, and flexible for casual discussions.”