Iran

Product Design

UX Design

Multimedia Design

Service Design

UX Research

Pendo

UX Writing

Coursera

 Islamic Azad University, Science And Research Branch

Negar Mirasouli

Senior Product Designer

Medium

Quantitative research

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Leadership

Human computer interaction

UserTesting

Webflow

Figma

Notion

Google Analytics

PowerBI

Sketch

Empathy

Stakeholder management

Time management

Team player

Organisation skills

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General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

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Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to think about design career paths and what progression looks like for designers?

Design career path

Senior Product Designer at AloPeyk, designing large‑scale logistics and operational products.

Led research, benchmarking, and usability testing for vendor, admin, and courier platforms.

Designed a shift management system, optimized courier UX, improved support efficiency, and increased financial transparency through income reporting and wallet features.

Led product design for a comprehensive automotive marketplace platform, covering both customer and dealership experiences.

Conducted market analysis and competitive benchmarking (local & global) to align product features with business strategy.

Designed core platform flows from wireframing to final UX, validated through stakeholder reviews and usability testing.

Defined and designed complex flows including installment purchasing, car trade‑in, and vehicle inspection, optimized for clarity and human‑centered use.

Owned the design of the dealer‑side platform, enabling end‑to‑end online installment sales through interviews and field research with dealerships.

Collaborated on branding, visual identity, and content strategy, and supported team growth by hiring UI and graphic designers.

Remote Product Designer for Hodhod Global Network.

Designed responsive websites for e‑commerce and media platforms, aligned with high‑traffic user behavior and business needs.

Redesigned the Hodhod mobile app, improving UI hierarchy, UX clarity, and engagement for TV program‑driven content and in‑app contests.

Product Designer for a multi‑branch retail e‑commerce platform, leading the transition from WordPress to a scalable custom solution.

Designed core e‑commerce flows, inventory and admin systems, and online‑offline purchasing across 3 physical stores.

Delivered an innovative pre‑order flow for first‑time imported products in the Iranian e‑commerce space (80% success rate).

Optimized checkout flow using GA & Clarity insights, reducing friction and order completion time.

Designed bundle purchasing experiences, driving 110% sales growth in bundled products within two months.

Led usability testing and in‑store interviews to build a human‑centered, trust‑driven shopping experience.

Designed and optimized campaign landing pages for multiple seasonal and event‑based initiatives.

Analyzed Google Analytics data and user funnels to identify drop‑off points.

By improving UX writing and simplifying the main product page, reduced user friction and achieved a 40% increase in conversion, enabling clearer and more direct communication between users and sellers.

After my early experience in a Botick , I started a 6‑month project‑based freelance phase as a UI/UX Designer, collaborating on international projects.

During this period, I worked on products such as logistics platforms and a yoga application, focusing on user experience design, UI design, and translating product requirements into practical design solutions. I collaborated closely with developers and stakeholders to ensure usability, clarity, and implementation feasibility.

This phase strengthened my skills in remote collaboration, cross‑functional communication, and delivering design solutions within real‑world product constraints.

In the early years of my career, I started as a Front‑End Intern at a Botick and spent 6 months learning and gaining hands‑on experience with front‑end development.

After completing the internship and building a solid foundation, I transitioned into a Front‑End Developer role. In this position, I worked on developing and maintaining landing pages, as well as implementing new features across the product.

One of my key contributions was collaborating on the rewrite and refactoring of the vendor-side panel, where we improved code quality, enhanced performance, and added new features. I was also involved in testing and validating new functionalities to ensure a stable and reliable user experience.

Negar Mirasouli🇮🇷

About Negar Mirasouli

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