United States

Branding

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Multimedia Design

Design Operations

Service Design

Content Design

Product Design

Program Management

Project Management

UX Testing

UX Research

Creative writing

Scriptwriting

Content Strategy

Copywriting

Social media writing

UX writing

Digital Marketing

Content Marketing

Event Marketing

Guerilla Marketing

Sales

Business Development

Offline Marketing

Direct Marketing

Account-based Marketing (ABM)

Customer Success Management

Community Management

Product Marketing

Content Creation

Southern Illinois University

Nicole Eversgerd

Executive Creative Director

Usability Testing

Typography

Tone consistency

Social media marketing

Relationship management

Quantitative research

Newsletter writing

Public Speaking

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

Affiliate marketing

Blog writing

Brand positioning

Brand strategy

Campaign execution & analysis

Community management

Content creation

Content pipeline

Content editing

Content research

Content strategy

Data visualisation

Design systems

Email marketing

Email writing

Event organisation

Forecasting and reporting

Illustration

Influencer marketing

Budget management

Market research

Marketing strategy

Video editing

Whitepaper/ebook Writing

Viral marketing

Video marketing

User research

Salesforce

SurveyMonkey

Swift

Tableau

Youtube

Zeplin

Adobe Illustrator

Adobe Photoshop

Airtable

Asana

Figma

Glassdoor

InVision

Jira

Adobe Creative Suite

Confluence

Google Analytics

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to think about design career paths and what progression looks like for designers?

Design career path

Hyper-Growth Team Leadership: 
Scaled diverse brand team (design, video, content, social, field marketing, PR) from 7 to 21 while maintaining exceptional performance and high employee engagement scores

Strategic Brand Positioning for Scale: 
Led global brand refresh with authentic, end-user focused positioning that expanded business into EMEA/APAC markets and supported $150M Series D, $1.55B valuation funding round, and in addition, the achievement of "Centaur" status reaching $100M+ ARR

Cross-Functional Innovation and Results: 
Spearheaded first-ever Cyber Threat Report with security and content teams, becoming company's most downloaded asset and contributing to 120% ARR lift YOY

• Rebranded the global organization in 2016 and 2019. Delivered 24% increase in website conversion, increase of +24% clicks +32% revenue in email redesign, 300% increase in social and referral traffic and 20% increase in qualified leads from revised event strategy, on average YOY. The 2019 redesign won multiple awards.
• Identified efficiencies to improve cross-functional strategy, executing seamless marketing campaigns, leading the creative team as an effective change agent in marketing strategy. Delivered 20%+ YOY growth in marketing qualified leads on 28% less spend with these improvements.
• Spearheaded the creative direction and execution of the business IPO. Directed all confidential initiatives to animate multiple digital displays up to seven stories tall on each of 5 buildings in New York City’s Times Square, all digital marketing at the NYSE offices and trading floor, as well as ads and billboards throughout New York City.

• Responsible for the identification and management of the brand for B2B and B2C strategies, impacting the growth of multi-billion dollar brands across the RetailMeNot portfolio. 
• Launched new corporate logo, unifying the appearance and usage of brand assets across geographies. Increased mobile readability of brand by 65%.
• Redesigned email templates for personalization and improved the user experience, increasing engagement by +47% clicks +64% revenue in the first month.
• Managed user interface design standards across mobile and desktop, increasing consistency across formats and decreasing engineering production times by 20%.
• Led development and career paths of 15 visual designers, UX designers and copywriters.

• Spearheaded digital brand architecture and re-design across desktop, mobile, tablet and marketing. Aligned cross-functional teams of designers, merchants, marketers, agencies, legal and production teams.
• Redesigned the mobile app, producing nearly 400,000 installations within 12 months. Forbes magazine recognized the app as ‘redefining shopping’ and was ranked #1 for performance and usability on Android devices.
• Conceived and launched responsive website redesign resulting in nearly 75% increase in shipped sales.
• Innovated mobile-first, dynamic email design strategy showing increases of +40% clicks +65% orders +75% revenue.
• Increased banner and paid search initiatives, exceeding revenue growth by 104%, maintaining 7x return.

Nicole Eversgerd🇺🇸

About Nicole Eversgerd

Expertise

Sessions with Nicole Eversgerd

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