

Founding UX Designer at IAM
Founding UX Designer at IAM
Currently a Behavioural UX Designer at iAM.
I design how people understand, trust, and use AI. My background blends UX design, behavioural science, and product strategy, which allows me to polish screens with a deeper mechanics of cognition, user motivation, and intelligent system behaviour. I’ve designed and shaped products across B2B, B2C, and social impact platforms.
Current focus areas: Human–AI collaboration patterns Agentic workflows and autonomous UI states Trust calibration in AI systems Strategy for early-stage AI products Behaviour-driven UX research
If you’re building in AI and want someone who can bridge design, strategy, and human psychology, let’s connect.