Egypt

Branding

Content Design

UX Research

Creative writing

Technical writing

Scriptwriting

Content Strategy

Copywriting

Social media writing

UX writing

Digital Marketing

Content Marketing

Event Marketing

Business Development

Account-based Marketing (ABM)

Community Management

Product Marketing

Content Creation

Bachelor of Arts

Thanaweya A'ama

Noha Abdel-Tawab

Bilingual Creative | Brand & Product Marketing Leader | 19+ Yrs | Go-to-Market & Brand Strategist | B2B, B2C, B2B2C | Polymath Mentor & Career Coach

Tone consistency

Social media marketing

SEO Writing

Public Speaking

Communication

Collaboration

Problem-solving

Time management

Empathy

Team player

Organisation skills

Presentation skills

Stakeholder management

Leadership

Project management

Analytical skills

Blog writing

Brand strategy

Content editing

Content research

Marketing strategy

Adobe Creative Suite

Ahref

Asana

Buffer

Canva

ChatGPT

Confluence

Facebook Ads

Figma

Google Ads

Google Analytics

Google Data Studio

Hotjar

HubSpot

Jira

Mailchimp

Miro

Notion

Qualtrics

SEMrush

Tableau

Tiktok

Trello

Typeform

Webflow

WordPress

Workable

Youtube

Zapier

BambooHR

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Conflict resolution

Critical-thinking

Brand positioning

Content pipeline

Business intelligence

Campaign execution & analysis

Community management

Content creation

Content strategy

Conversion optimisation

Email marketing

Relationship management

Newsletter writing

Product roadmap

Product strategy

• Provided detailed assessment reports on the company’s overall performance and proposed new policies for operational excellence.
• Identified lost deals and provided innovative solutions for approaching and acquiring customers.
• Designed a customer-centric business operation cycle to elevate employee performance and engagement with clients.
• Offered technical and management support to the existing marketing team and designed development plans for each candidate.
• Designed a short-term and long-term marketing strategy and plan to amplify the quality of generated leads.
• Offered a master marketing budget for the upcoming years to meet their business goals.

• Conducted a business innovation workshop for the founders by revisiting their business model, pricing packages, and business operations.
• Provided a new and customer-centric brand strategy.
• Created a new brand identity that reflects the real value propositions of the business.
• Provided a realistic customer journey that maps their business operations.
• Created and implemented a productive production process for the marketing team.
• Initiated a pilot go-to-market plan after the beta release of their services.
• Provided a daily marketing tactics consultancy for the business.
• Conducted weekly mentorship sessions for the marketing team.

Provided mentoring sessions for calibers to understand the principles of Product Marketing and apply the go-to-market tactics.


• Focused on understanding market needs and enhancing product positioning.
• Developed the new brand identity and created the foundations of all digital assets.
• Managed and maintained all organic marketing efforts.
• Developed new positioning and value propositions for the go-to-market plan.
• Created a new website and enabled the sales team with new collaterals that support their growth activities.

Conducting writing courses for those in need to learn about the basics of content creation, marketing, branding, and customer experience.

My primary job was to identify the market needs, understand the buyers (their needs, pain points, buying behavior, etc.) and to deliver the following activities, while managing the Product Marketing department:
- Own the go-to-market strategy and plan.
- Create optimized content based on growth marketing metrics, measurements, and projections.
- Engage with the buyer and market communities through events, meetups, and conferences.
- Lead the creation of audience-facing messaging, demos, and other tools.
- Work closely with the engineering, product, and product design teams to introduce a seamless brand experience.
- Collaborate with company leaders to determine key benefits of the product/service and develop a more compelling brand story.
- Manage and maintain all the marketing channels.

- Full ownership of the company’s website on HubSpot from planning, execution, and analysis – building its sitemap, creating content and managing its CMS, providing visual ideas for web development, etc.
- Working on the company’s digital presence – SEO, keyword rankings, social media marketing, growth marketing funnel, etc.
- Providing 360 plans and strategy for digital marketing campaigns that generate leads and drive more conversions.
- Collaborating with vendors to provide outsourced tasks related to translation, video production, and PR.
- Facilitating communication with the Engineering Team to provide content (UX Writing) and enhance the customer experience.
- Managing and maintaining the online Customer Support portal.
- Working closely with Graphic Designers and Product Designers to provide a better digital experience that meets the marketing objectives.

The Egyptian Writers Community initiative is created for ‪Bilingual Egyptian Writers to communicate and build a strong network of friends based on mutual respect -- for the sole aim of networking, in addition to share their experiences, work tips, and any available job vacancies.

Noha Abdel-Tawab🇪🇬

About Noha Abdel-Tawab

Expertise

Sessions with Noha Abdel-Tawab

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