Pakistan

Graphic Design

Branding and Identity Design

Customer Experience (CX)

Growth Product Management

Social media writing

Branding

Digital Marketing

Content Marketing

Growth Hacking

Offline Marketing

Community Management

Product Marketing

Content Strategy

Content Creation

Master of Business Administration (M.B.A.)

Noman Mirza

Head of Marketing

Monetisation

Public Speaking

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Presentation skills

Leadership

Negotiation

Advanced data analytics

Affiliate marketing

Event organisation

Influencer marketing

Viral marketing

Video marketing

Tableau

Tiktok

Trello

Youtube

Adobe Illustrator

Adobe Photoshop

Canva

ChatGPT

Facebook Ads

Google Ads

Hotjar

HubSpot

LinkedIn Ads

Mailchimp

Adobe Creative Suite

Adobe After Effects

Google Analytics

SEMrush

Zendesk

Empathy

Stakeholder management

Team player

Organisation skills

Project management

Analytical skills

Brand positioning

Content pipeline

Content editing

Content research

Brand strategy

Business intelligence

Campaign execution & analysis

Content creation

Content strategy

Email marketing

Email writing

Forecasting and reporting

LinkedIn writing

Budget management

Market research

Marketing strategy

Tone consistency

Social media marketing

SEO Writing

Sales plan and process

Partnership

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to create personas, and leverage them in design.

Creating and leveraging user personas

•	Leading all Marketing Efforts of Khudi Ventures including three local startups, Dil Ka Rishta, Bikjaa and Milkar.
•	Responsible for the overall growth of the Dil Ka Rishta Brand with key focus on local Pakistanis and Pakistani Expats across the world.
•	Managing a portfolio of over 50 Million Dollars Per Year in Marketing Spend on ATL, BTL and Digital Mediums.
•	Leading of a team of 20+ individuals.
•	Leading the Digital and Conventional Media Strategy for the brand
•	Responsible for the brand’s P&L, Sales Forecasting and Brand Health Maintenance across Pakistan.
•	Have been the key contributor in growing the business by 300% in last year.
•	Responsible to Plan, Manage and Execute all Brand Campaigns in terms of Aesthetics, Creatives, Media and Promotional Planning
•	Development of annual marketing calendar, Annual budgeting, variance analysis and analyzing the competitors on all receptivity touch points and monthly spend vs sales.
•	Responsible to manage agency partners (Creative, Media, Production Houses, Research, Activation, OOH, Digital, Publications) and any other vendor for day to day and project based activities.
•	Responsible for Leading the efforts of the brand to grow downloads, revenue, CLTV, MAU and LAU on a month on month basis while decreasing CAC, NCAC and CPA
•	Responsible for the brand’s P&L, Sales Forecasting and Brand Health Maintenance across Pakistan

•	Leading the Brand Campaigns and Digital Teams for Hilal Foods, Hilal Care and Shalimar Foods
•	Responsible for two newly launched Brands as the Brand Manager.
•	Responsible for both brand’s P&L, Sales Forecasting and Brand Health Maintenance across Pakistan.
•	Responsible to Plan, Manage and Execute all Brand Campaigns in terms of Branding, Creatives, Media and Promotional Planning
•	Exclusively Managing the Promotional Plan for 36+ Brands including some of the iconic brands in the industry including Ding Dong, Freshup, Hilal Kake, Tulsi, Bold, CupKake etc
•	Successfully created an inhouse Digital and Creative Team to manage all design and ideation work from concept till execution and eliminated the requirement of retainer agencies.
•	Managing a team of over 10 individuals in the Digital Team and working alongside Brand Team comprised of over 20 individuals for three Categories.
•	Development of annual marketing calendar, Annual budgeting, variance analysis and analyzing the competitors on all receptivity touch points and monthly spend vs sales.
•	Responsible to manage agency partners (Creative, Media, Production Houses, Research, Activation, OOH, Digital, Publications) and any other vendor for day to day and project based activities.
•	Responsible to maintain a healthy CPRP and CPR along with CPMs for all the company media campaigns including TV, OOH, Digital Promotional Campaigns
•	Leading the Social Media Team and Corporate Communication for management of over 11+ Social Media Pages on almost all channels including TikTok, Facebook, Twitter, Instagram, Youtube and Linkedin.

•	Founded a 360 Degree Marketing Agency and hired a team of 20+ indiviiduals
•	Successfully worked with over 30+ Clients over the course of around 2 years
•	Provided Marketing Consultancy and Agency Services to some of the best startup brands out their including FoodPapa, Foodics, Cheflick, Toylantic, Eatachi, Marham.pk, Food Geniez, Mr Maher, Bykea, Samlands, Har Jaga.com among others
•	Created the entire brand presence, positioning and marketing strategy for 10+ startups

•	Worked on the Rebranding and Repositioning of the brand as a Quick Commerce Brand with renewed presence
•	Launched their most successful campaign yet with explosive numbers on Acquisition and Retention front
•	Created the brand presence for Cheetay Mart or Cmart and launched it in 4 Cities in Pakistan
•	Created the Top Line Marketing Strategy on both Offline and Online Mediums managing a budget of over 10 Million PKR Per month.
•	Worked with the Marketing Team in order to provide support to the multiple teams by providing them insights regarding marketing for a food ordering business.
•	Worked on a strategic level to align the brand strategy and messaging towards the right customers
•	Completely managed Media Buying and Production of the first TVC for Cheetay launched last year 
•	Lead several partnerships of Cheetay with banks and other brands such as Total Parco, HBL, Alfalah, Dubai Islamic, Bank Islami, Imtiaz, Chase, KFC etc
•	Designed the entire PR plan for the TVC Launch Campaign.

Responsible for managing all marketing activities of foodpanda in Pakistan through a portfolio of 6 Billion PKR per year
Reporting to CEO and Regional Head of Marketing in Singapore with a team of 23 individuals in Local Marketing department
Responsible for the brand’s consistent growth (Sales, New Customers, Customer Retention) and outlook through creative and clutter-breaking marketing strategies.
Responsible for achieving yearly and monthly targets in terms of New Customer Acquisition, Conversions, Orders, Traffic and Market Share.
Responsible for the following core KPIs: Acquisition, Retention, Frequency, Cohorts, Reorder Rates, Discounts, ROI, TOM, Awareness, Loyalty, Visibility, Conversion, Traffic, Vendor Promotions etc.
Responsible for setting up 5 year, 1 year, Quarterly and Monthly marketing objectives and preparing plans to achieve these objectives
Working closely with the Marketing Team to achieve and excel designated targets on all marketing channels including  ATL and BTL activities, Brand Partnerships and co-branding campaigns, PR, Ad-serving, digital media, OOH, Affiliate, Sponsorships, Electronic Database, paid and unpaid advertising, SMS, email and Social Media Management.
Responsible for negotiating Win-Win partnerships and co-branded campaigns with reputed brands to achieve desired results.

	Responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities.
	Responsible for the execution of branding activities on Digital and Offline mediums including Social Media, Pay Per Click, Facebook, Google and Mobile advertising, Out of Home campaigns, BTL activities and Brand partnerships with top brands including Tang, Cadbury, Pepsi and Coca-Cola.
	Understanding market and customer.
	Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.
	Brand sales analysis and follow up for strategy implementation.
	Ensuring brand profitability.
	Successfully planned and implemented strategy for deployment of branded signage on 300+ Restaurants in major cities of Pakistan.

Noman Mirza🇵🇰

About Noman Mirza

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