Noura Ahmad🇸🇦

About Noura Ahmad

Tourism Market Insights Director at Saudi Tourism Authority

I am a Saudi Consumer Research & Market Insights Leader with over 15 years of experience. I specialize in transforming complex data into strategic, actionable insights that drive business growth, innovation, and customer-centric decision-making. My expertise spans across the public sector, tourism, banking & financial services, FMCG, and retail, where I have worked closely with key stakeholders to shape policies, optimize services, and enhance customer experiences.

Having navigated both the client and agency sides, I bring a well-rounded perspective that bridges industry gaps, fosters collaboration, and ensures that insights translate into real-world impact. I thrive in environments where data informs transformation—whether it’s through voice of customer, market segmentation, Usage and attitude, trend analysis, brand health tracking, or campaign performance evaluation.

Beyond research, I am passionate about developing high-performing teams, mentoring talent, and fostering a culture where data isn’t just collected but actively drives business strategy. Whether leading initiatives in stakeholder engagement, product innovation, or service optimization, my goal remains the same: to harness insights that create measurable impact.

Expertise

Sessions with Noura Ahmad

• Mentorship Session (30 min): Mentorship session

What mentees say

“I had an outstanding session with my mentor, who provided amazing communication and support. She helped me gain clarity when I felt lost, offering invaluable insights into my career and personal goals. Her deep subject knowledge and exceptional problem-solving skills laid a solid foundation for my next steps. I highly recommend booking with her”

“Noura is exceptional, had a very insightful session with her and it was mind blowing. Thanks for the simple strategy for growth you shared”