Thailand

UX Design

UI/ Visual Design

Motion Design

Branding and Identity Design

Bachelor's degree Mass Media

Junior College

Nupur Roye

Sr Design Manager

Communication

Collaboration

Problem-solving

Empathy

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Brand strategy

Content creation

Design systems

Figma

Adobe Creative Suite

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Head of Design for Homepage, Fashion, Sale Events, Ads & CRM
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- Crafted intuitive and targeted homepage experiences for 5 user profiles, with improved navigation for 
   clear discovery.
- Advanced Fashion Category Experience, boosting category growth by 20% YoY over 6 years. Recently 
   launched GenZ Fashion Experience.
- Designed distinct Visual Identity for Seasonal Campaigns for off/on platform. Led experience for India’s 
   biggest online shopping festival (The BIG BILLION DAYS) for 4 consecutive years.
- Established Design Language System & Automation Processes through Figma, Machine Learning & 
   Midjourney.  Published ~200 components, reducing duplication by 60% and achieving 100% adoption. 

Responsibilities
----------------
- Managed 5 Pods of 40+ Product designers, Graphic designers, Copywriters and a Program Manager at 
  all levels; by defining clear vision, effective resource allocation & continuous development.
- Collaborated with leaders across all functions to align long-term strategy while delivering on short-term 
   goals.
- Strategic planning & prioritisation of projects keeping the North Star in mind. 
- Advocating research by pushing the team for quick iterations on the basis of Usability and A/B results. 
   Got quick buy- ins from leadership to avoid delays.
- Operational excellence. Pushed team to innovate and define processes continuously, to improve quality 
   and speed as we scale. Developed frameworks for bringing objectivity in daily negotiations.
- Budget optimisation and procuring relevant tools for effective workflows. 

*****Launched 4 new cohort experiences*****
1] Flipkart BRAND MALL: Hign Affluent Cohort
2] SPOYL: Fashion for Genz Cohort
3] WOMEN ZONE: Women cohort
4] NEW USER/ Lapsed Users Homepage Experience

Led product design for 4 Categories
-------------------------------------
Homepage, Storefronts, Ads & CRM
 
Head Creative design for 9 categories
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Fashion, Beauty, Home & Furniture, Grocery, Sale Events, Quick Commerce, Travel, Fintech, Flipkart PLUS (Loyalty Program)

*****Launched Storefront & Campaign Experience for 4 New Categories******
1] Vernacular design - 4 Languages for new customer acquisition.
2] Flipkart Quick - Quick commerce experience for Flipkart.
3] Flipkart Travel Marketing Campaign
4] Flipkart Axis Bank Credit Card Storefront & Marketing Campaign.

Led team of 21 designers: Product designers [2], Graphic Designers across leveles[14] & Copywriters[5]

Creative design lead for 8 categories 
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Fashion, Beauty, Home & Furniture, Mobiles, Electronics, Sale Events, Grocery, Flipkart PLUS (Loyalty Program).

- Hands on designer. Crafted compelling designs for multiple launch campaigns across categories.
- Coached and revied work of 18 designers. 
- Led conversations & collaborated with stakeholders and operations to bridge the gap between design 
  and business.
- Set robust processes for smooth functioning.
**** Launched Grocery Category****

- Individual contributor. Defined and executed all internal communication designs.  
- Data visualization. Translated audit & financial reports into consumable and engaging inforgraphics.
- Co-ordinated and reviewed external agency work for new workspace facility design.

Yebhi.com went live in 2010 and is the fastest growing company in the lifestyle category in India. It powered the sales of varied categories like apparel, footwear, accessories, bags & jewellery.

Responsibilities
------------------
- Revamped Yebhi.com's visual identity to elevate its brand perception, emphasizing high value through 
   innovative design.
- Teamed up with Marketing and Business departments to craft captivating content designs for social 
   media, blogs, CRM, app, web, and Google ads, effectively conveying the brand's compelling narratives.
- Established organized marketing calendars and executed strategic initiatives.
- Efficiently supervised resource allocation and conducted performance reviews for a team of three 
   designers, ensuring punctual project delivery.
- Designed brand identities and engaging storytelling for more than 80 campaigns, consistently achieving 
   impactful results.
- Developed award-winning email templates that led to remarkable conversion rates.
- Defined the brand's Tone of Voice (TOV) and content guidelines for CRM, enhancing consistency 
   and effectiveness.

- Taught graphic design softwares such as Photoshop, CorelDRAW, Illustrator & In-Design, to 400+ 
   students.
- Strengthened students' design foundation by providing theoretical knowledge on Design Principles 
   such as Color Theory, Typography, Layouts, Perspective, Harmony, and more.

- Worked closely with the art director and assisted the creative team handling the ‘Fair & Lovely’ brand.  
- Gained knowledge about the entire designing process from acquiring the brief and getting draft 
   approvals, to working on the final artwork. 
- Gained knowledge and design training from able professionals and account heads

Nupur Roye🇹🇭

About Nupur Roye

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