France

UX Design

UI/ Visual Design

Product Design

Growth Design

Oana Demian

Senior Product Designer & Design System Expert

Product strategy

Prototyping

Critical-thinking

Empathy

Design systems

Product roadmap

Asana

Figma

Notion

Linear

-Led design strategy through two major product pivots towards product-market fit, a crowdfunding campaign, and a seed funding round
-Developed & implemented Mindstone’s design system,
-Led Mindstone’s rebrand, fully refining visual identity and storytelling across the website, marketing, and product

Worked with stakeholders to define and realign the product strategy for two key financial products, ensuring a user-centered approach aligned with business goals.
Implemented a design system to enhance consistency and the quality of user experience across Coinhouse's diverse financial product range.
Collaborated strategically with leadership to optimize cross-functional processes between design and development, significantly improving operational efficiency.

Conducted a comprehensive audit of brand assets across the company, providing strategic recommendations to Digital and Communication departments to strengthen brand alignment.
Implemented a scalable design system with rigorous standards, enhancing visual coherence and simplifying interdepartmental collaboration processes.

Led the design team for Crédit Agricole's largest digital transformation program, aiming to redefine the entire service chain from front office to back office, including loans and risk management.
Led the creation and adoption of a unified design system, enhancing brand coherence and efficiency across a wide range of products and significantly improving organizational collaboration.
Provided mentorship to the design team, fostering a culture of continuous improvement and enabling the team to grow effectively in a large-scale corporate environment.

Young Transatlantic Innovation Leaders Initiative is a U.S. Department of State-sponsored fellowship administered by the German Marshall Fund of the United States focussed on developing entrepreneurial skills and enhancing economic opportunities for young professionals from throughout Europe.

Designed a platform based on a 3D solution for interior decoration, reducing the average project completion time.
Optimized user experience, resulting in a 15% increase in customer satisfaction scores within three months of the platform’s launch.

Developed user-centered solutions for financial education products, emphasizing user-friendliness and visual appeal.

- Developed and managed a global community of Romanian entrepreneur expanding in 8 major cities across Europe and the USA
- Expanded the NGO’s partner network to include major corporations and academic institutions, increasing the organization’s reach and sponsorships

Delivered design solutions for a diverse range of clients. Worked on short term projects that ranged from website redesigns to mobile app development, consistently meeting client deadlines and specifications.

Oana Demian🇫🇷