Nigeria

Growth Product Management

Digital Marketing

Product Marketing

Bachelor of Science (B.Sc.)

Olamide Adurota

Growth Lead

Product analytics

Communication

Collaboration

Problem-solving

Analytical skills

Content strategy

Marketing strategy

Viral marketing

Twitter Ads

Ahref

Amplitude

Facebook Ads

Google Ads

Google Data Studio

Hotjar

Instagram Ads

LinkedIn Ads

Mailchimp

Mixpanel

Google Analytics

SEMrush

•	Increased follower growth by ≈500% on Instagram, ≈900% on Twitter, and ≈400% on Facebook.
•	Improved reach and engagement rate by ≈1000% across 3 social media platforms.
•	Liaised with content creator to create superb content strategy including video which led to ≈300% growth in engagement.
•	Contributed to social media campaigns by drafting social media growth strategy for 5 brands, and collaborating with a team of 4 to implement.
•	Developed marketing strategy and proposed in-depth target audience analysis for 5 brands.
•	Acquired and nurtured ≈2000 leads and customers through conversion optimization and Facebook ad campaigns that gave ≈200% ROI.
•	Communicated weekly competitors research for 5 brands and presented competitors to the team to analyze.

•	Optimized the brand's website with the help of growth marketing tools, which boosted user conversion rate from web by ≈200%.
•	Successfully proposed a 4-step user decision journey to inform growth strategy, user acquisition, and retention for the SaaS brand.
•	Pitched excellent content strategy for growth on 3 social media platforms and coordinated content team to implement.
•	Delivered growth insights through web analytics and presented strategies that delivered ≈20000 users with viral marketing.

•	Implemented content marketing for ≈6 brands by creating and curating content strategies for social media and websites.
•	Generated explosive awareness and qualified leads for clients through social media lead ad campaigns and created ad content.
•	Initiated standard digital strategies for clients on 4 stages - brand awareness, lead generation, customer acquisition, and retention – helping create a standard sales funnel.
•	Amplified ROI by an average of ≈150% with the help of CRO and email marketing aimed at attracting and retaining customers.
•	Achieved an ROI of ≈2000% for an online community using Facebook ads, optimizing web conversion, and nurturing members to become paid subscribers and elongating life time value of subscribers.

Olamide Adurota🇳🇬