Netherlands

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Branding

Digital Marketing

Web Development

Web Analitycs

✊🏿🏳️‍🌈 Diversity & Inclusion

Olga Molina Lemus

Freelance Product Designer

Behance

Communication

Collaboration

Problem-solving

Empathy

Team player

Presentation skills

Leadership

Webflow

Adobe Illustrator

Adobe XD

Asana

ChatGPT

Figma

Notion

Adobe Creative Suite

Adobe After Effects

As a mentor on ADPList, I provide 1:1 mentorship sessions to help designers refine their UX/UI and product design skills, navigate career transitions, and enhance their portfolios and resumes. I guide mentees through mock interviews, career path planning, and breaking into tech, ensuring they gain confidence and industry insights.

🔹 Total mentoring time: 930 minutes (as of 2024)
🔹 Focus areas: General mentorship, resume & portfolio reviews, design career paths, mock interviews, role transitions, and breaking into tech.

As a Freelance Product Designer, I specialize in crafting intuitive, user-focused digital products that balance aesthetics and functionality. I was the team lead of AI Partijdprogramma design, a responsive and accessible web app that simplifies complex political information through AI-generated summaries, making it more user-friendly and engaging. 

🔹 User-Centered Product Design – Creating high-impact digital solutions through research-driven UX/UI.
🔹 Effective Digital Marketing Design – Developing visuals and illustrations that boost brand storytelling.
🔹 Conversion-Driven Strategies – Designing for engagement and growth, aligning product and marketing goals.
🔹 Scalable & Cohesive Design Systems – Building UI components for consistent and reusable designs.

Guide the UX/UI design for the launch of the Christian Cowan x Crocs e-commerce experience, creating wireframes to ensure a seamless and engaging shopping experience.

Guide the design process to enhancing user engagement and driving conversions through visually compelling and strategically structured communications.

Collaborate on the UX/UI design process, from concept to launch, working with developers and stakeholders to ensure alignment with the brand’s design system and accessibility best practices.

As a Freelance Product Designer, I specialize in crafting intuitive, user-focused digital products that balance aesthetics and functionality. My experience includes collaborating with the design of the web app for Crocs x Christian Cowan & We Are Social Amsterdam in just one week, collaborating with the developing team and stakeholders to enhance usability and engagement.
🔹 Intuitive UI/UX Design – Crafting seamless user journeys through wireframing, prototyping, and usability testing.
🔹 Accessible & Responsive Web Apps – Ensuring compliance with accessibility standards and optimizing for performance.
🔹 Digital Branding & Marketing – Designing compelling assets for social media, advertising, and marketing campaigns.
🔹 Collaboration & Strategy – Working closely with developers and stakeholders to bring creative visions to life.

Passionate about crafting intuitive, user-centered digital experiences, I specialize in UX/UI design, web development, and branding to create seamless and engaging products.

🔹 UX/UI & Digital Product Design – Designing intuitive user experiences through wireframing, prototyping, and usability testing, ensuring smooth interactions.
🔹 Junior Web Development – Building responsive and interactive web applications using JavaScript, React.js, Tailwind, Mantine, and TypeScript.
🔹 Visual & Branding Design – Strengthening brand identity with compelling visuals and storytelling across digital platforms.
🔹 Design Systems & Component Libraries – Creating scalable UI components for cohesive, reusable, and accessible design systems.

I thrive at the intersection of design, development, and strategy, transforming ideas into engaging, accessible, and high-performing digital experiences.

Led UX/UI design, branding, and digital strategy for this curriculum data platform, providing job seekers with a free, safe, and reliable way to store and showcase their CVs in a standardized, standout format. Spearheaded two evolving versions of the platform, resulting in a 40% increase in site traffic and a total of 11,800 active users in just 8 months (approx.).  

🔹 User-Centric UX/UI Design:  Developed a highly accessible and intuitive interface, with each enhancement bringing in 25+ new users, steadily improving engagement.  
🔹Branding & Digital Identity: Designed a cohesive visual identity, ensuring consistency across the website and marketing materials.  
🔹 Marketing & Growth Strategy: Implemented targeted marketing and advertising strategies that drove a 50% increase in user acquisition and a 25% growth in brand recognition.  
🔹 Social Media Strategy: Crafted engaging content and campaigns, leading to a significant boost in engagement across key digital channels.  

This work transformed the platform into a trusted, user-friendly tool for job seekers, effectively combining design, strategy, and innovation to enhance user experience and digital presence.

CEMACO is the largest home improvement and decoration retail chain in Guatemala. As part of the digital design team, I contributed to enhancing the brand’s online and offline presence through engaging visual content.

🔹 Social Media Design – Created compelling visuals to drive engagement and brand awareness.
🔹 E-commerce Communication – Designed layouts for digital campaigns, ensuring clear and effective messaging.
🔹 On-Site Magazine Layout – Developed editorial designs for in-store publications.
🔹 Photo Editing & Retouching – Enhanced product imagery for digital and print marketing.
🔹 GIF & Motion Design – Produced dynamic digital ads to improve customer interaction.

Publigrafik Digital (former Focus Media), was a leading advertising platform in Guatemala and acquired by JCDecaux, reached 156,500 consumers daily through strategically placed more 600 LCD screens in locations like elevators, restaurants, shopping malls, convenience stores, pharmacies, and gyms. As part of the design and operations team, I contributed significantly to improving the department's productivity by 25%, ensuring timely delivery of advertising materials and optimizing internal workflows.

🔹 Design & Production Management – Led the design and quality control of all advertising materials, ensuring timely and high-standard project delivery.
🔹 Team Leadership & Training – Coordinated induction and training for new hires, creating detailed role guides and streamlining processes within the department.
🔹 Brand Guidelines & Client Management – Managed and reviewed advertising content to ensure brand consistency and timely delivery, while providing continuous support to clients and internal teams.
🔹 Campaign Monitoring & Reporting – Oversaw the ad transmission and scheduling, ensuring effective media placement, and provided bi-weekly performance reports to clients.
🔹 Social Media & Digital Oversight – Managed social media channels, increasing engagement and tracking performance metrics.

As a Graphic Designer & Multimedia Specialist, I was responsible for creating and designing graphic arts, audio and video montages, 2D and 3D animations, and remastering and editing audio and video content. I also handled photographic retouching and photomontages, and the re-digitalization of logos and graphic elements for various media formats.

🔹 Daily Tasks – Created animations for ads, reduced spot lengths, reviewed materials for the bi-weekly content cycle, converted materials into various formats, and edited photographs to meet project requirements.
🔹 Bi-weekly Tasks – Assembled general content cycles and customized cycles for each network, managed ad placement updates, and uploaded materials to the monitoring page.
🔹 Event-based Tasks – Designed graphic arts for special projects and campaigns.

As a Graphic Designer my responsibility was: 
Selection and editing of photographs taken by Ange Bourda and her team of photographers. 
Design cover pages
Assesment of print quality

Holocaust Survivor Documentary Video Editor .

Editorial design of Chef Javier's Fanpage, CEFESA branding and other graphic material design: digital and printed, magazines, manuals, logos of the different brands of the agency

Olga Molina Lemus🇳🇱