

Lead Designer at Digitas
Lead Designer at Digitas
Hey there.
I'm a design leader with a passion for solving business challenges and societal injustices, preferably at the same time. I like to think my approach is idea driven, user-centric and puts ethics and empathy at the heart of the design process. I think that everyone is creative and can design, and am a strong believer in working with clients to co-design experiences that are beautiful and delightful to use.
I’m currently the Design Lead for Digitas Australia and New Zealand, where I connect design, data and technology to find unexpected creative solutions and create measurable impact. At Digitas I’ve helped win and implement digital transformation projects and campaigns for Tourism Australia, Coles, Qantas, TigerAir, EA Games, FCA, Arnotts and more.
Prior to Digitas, I was a lead experience designer at Purpose in New York, where I worked at the intersection of social impact, movement building and digital technology, using design to mobilise tens of millions of people on issues like the climate crisis, refugees, LGBTQIA+ rights, gun violence, women's equality and global poverty.