Australia

UX Design

Product Design

Business Transformation

Olivia Ratten

Product Innovation Coach

Product strategy

Collaboration

Problem-solving

User research

Miro

Adobe Creative Suite

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Offering advisory and support services: Strategic planning, market positioning, website development and project management.

•	Designed and implemented a new ecommerce business model to support business diversification strategy.
•	Spearheaded the strategic vision and product roadmap for business unit.
•	Formulated and executed Product development and product launch plans.
•	Directed an external web marketing agency to successfully launch the Shopify sales platform.
•	Forged valuable partnerships with key suppliers, securing crucial resources such as distribution networks, marketing support, high-quality ingredients, and packaging solutions.

•	Demonstrated effective relationship management, negotiation, and strategic product development skills by expanding footprint and growing sales revenue by 40% in major grocery chains between 2015 and 2020.
•	Fostered customer service operation committed to service excellence and meeting user needs, leading to thousands of 5-star reviews.
•	Integrated CRM, helpdesk, and marketing automation platforms to support marketing function.
•	Modelled and established annual sales plan forecasts, trade spend budgets, and department expense budgets.
•	Monitored regulatory policies and legislation, including Australian Packaging Covenant (APCO) and Pet Food Industry (PFIAA) standards ensuring product regulatory compliance and product quality. 
•	Joined PFIAA Executive committee to have a voice and stay informed of regulatory updates.
•	Mentored a diverse team across various business functions, such as veterinarians, customer service, sales, data analysis, and communications.
•	Cultivated collaborative relationships with clients and key stakeholders, including grocery accounts, industry bodies, and suppliers.
•	Developed business intelligence reports using Power BI and Google Data Studio to support analysis of company sales data and digital platform analytics and provide actionable insights to business.
•	Conducted user research using quant and qual surveys, focus groups and face-2-face interview methods.
•	Briefed and managed external research agencies to conduct user and market research using focus groups, online surveys, and syndicated research methods. 
•	Facilitated design thinking meetings and workshops for new product innovation.
•	Prioritised new product features and benefits using analytics and research data with strategic decision-making tools.
•	Devised product proposition, pricing, and promotional plans for annual product launches.

•	Redeveloped company website
•	Established social media presence.
•	Overhauled customer service operation and implemented new helpdesk platform.
•	Resolved customer enquiries and complaints.

Olivia Ratten🇦🇺