

Growth & Data Expert | E-commerce Performance Consultant at Singulart, Selency, Oscaro
Growth & Data Expert | E-commerce Performance Consultant at Singulart, Selency, Oscaro
After my Master of Engineering, I have developed my expertise in the e-commerce performance fields over the past 10 years, particularly focusing on marketing and product optimisations using data.
I have built marketing strategies, created business plans for fundraising, implemented attribution models, marketing automation using CRM tools, built and managed teams of over 10 people, managed agencies, executed campaigns on various marketing platforms (Google Ads, Facebook Ads, Criteo...), and developed SEO for many websites.
I intervene at both strategic (fundraising, business plan, roadmap) and operational levels (managing paid ads in SEA, Display or Social, CRM campaigns, analysis, product management, SEO development). I can assist you in implementing relevant measurements for your marketing campaigns (attribution) to efficiently allocate your investments and assess your product opportunities to focus on high-value projects. I can also help you develop pricing and ranking algorithms to improve your conversion rates or assist you in building your data architecture.
“About the carrier transaction from data to e-commerce”