Nigeria

Social media writing

Content Marketing

Content Strategy

Babcock University

Olohireme Ajai-Ikhile

Head of Content

Resume

Portfolio

Social media marketing

SEO Writing

Newsletter writing

Communication

Problem-solving

Empathy

Presentation skills

Blog writing

Content editing

Content strategy

Email marketing

LinkedIn writing

Marketing strategy

Whitepaper/ebook Writing

Video marketing

WordPress

Youtube

Ahref

Airtable

Mailchimp

Notion

Google Analytics

SEMrush

Leadership

Content research

Email writing

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

- Creating and executing content strategy across social media, email and blog verticals.
- Writing search engine-optimised content across Vendease and OpenSauce channels, achieving a 13% increase in organic search web traffic. 
- Writing the Vendease Market Insights report and email marketing campaign.
- Created the Vendease Weekly Digest - a weekly newsletter about the food and agricultural industry.

- Conducted keyword research and wrote all content for the AjoCard website that resulted in first-page ranking for brand-related keywords.
- Created the new AjoCard tagline, Banking for Everyone, resonating with 85% of participants in a recent AjoCard target audience survey.
- Created and executed a content strategy for the AjoCard rebrand, resulting in over 2000 website views in the first week.

- Building awareness and understanding of Tix by creating engaging content on digital channels across social media, the Tix blog and email to boost the Tix audience by 40% MoM.
- Planning and executing content marketing strategies to launch and promote Tix products and services like the Tix Box Office, the Tix App, and Tix POS that drove engagement and product usage, leading to a MoM 20% rise in user acquisition.
- Planning and conceptualizing Casa Tix at various events; the physical experiential Tix Africa booth.
- Wrote, planned and launched search engine-optimised content on the Tix blog to achieve a 700% growth in blog traffic in 7 months.
- Wrote emails for B2B and B2C audiences of Tix with an average open rate of 30% and a click rate of 2%.
- Conducted keyword research and led the Tix website content rewriting project that resulted in first-page ranking for brand-related keywords.

- Conducted market research, created user personas and user positioning strategy.
- Created a go-to-market strategy that led to acquiring 1000 users in the first month.
- Led all social media and online marketing activities, resulting in 30% MoM audience growth.
- Website copy writing for the Pagechap launch website.
- Conducted market research, created user personas and user positioning strategy. 
- Created a go-to-market strategy that led to acquiring 1000 users in the first month. 
- Led all social media and online marketing activities, resulting in 30% MoM audience growth.

- Created and implemented social media content strategies that led to a 25% monthly growth in reach and engagement.
- Developed and executed successful online and offline campaigns for important health awareness events such as the #MythOrVax campaign in collaboration with TikTok with over 50,000 views.
- Conducted brand listening across all social media platforms to follow trends in the health industry and stay up-to-date on health news.

Olohireme Ajai-Ikhile🇳🇬