Australia

Product Design

Design Operations

Front End Web Development

B Digital Media

✊🏿🏳️‍🌈 Diversity & Inclusion

Paolo Sta. Barbara

Design Team Lead

Communication

Problem-solving

Time management

Presentation skills

Stakeholder management

Leadership

UserTesting

ChatGPT

Figma

Miro

Adobe Creative Suite

Sketch

A design generalist, leading the Experience Design Team and the SBS Yenma Design System across all SBS digital products.

- Leading experience design processes and direction across SBS products.
- Managing a team of designers to deliver best in class UI/Visual Design that is accessible in 68 languages.
- Product owner for the SBS Yenma Design System overseeing design direction, implementation across all SBS digital products and cross team collaboration to deliver.
- Ensuring design direction prioritises multilingual features and accessibility across 68 languages.

Leading the design of customer experiences and products across a range of
blue-chip and government clients.

Clients include ASB Bank, NRMA/IAG, Foxtel, Australian Digital Health
Agency, Australian War Memorial, Fairfax Media.

Key responsibilities:
- Championing innovative design thinking across projects and teams to ensure world class digital transformation and strategic thinking for our clients.
- Providing design consultations and solutions to senior stakeholders internally and externally, ensuring that projects are effective and maximise time and budget.
- Leading the design of products and services from concept through to development. This also includes research and the creation of customer journeys, facilitating user testing, building and testing prototypes in HTML/CSS and working with developers to ensure efficient delivery.
- Managing and mentoring a team of designers in large and small projects, providing guidance on project scoping, resource management, and setting KPIs to ensure optimum career growth.

Instructor for multiple courses at General Assembly, including Visual Design and Front End Web Development. Courses include:
- Visual Design Remote Class (Part-time, 10 week course)
- Visual Design (Part-time, 8 week course)
- Intro to Figma
- Introduction to Photoshop and Advanced Photoshop
- Introduction to Sketch
- Infographics
- Coding for Designers

Designing, Illustrating, and Eating delicious food with Compliments to the Chef - an illustrated food blog.

Check it out at complimentstothechef.co

Designer, working across a range of digital and broadcast media from concept to design and development. 

Responsibilities include:

- Ideation, art direction, concept visualisation and development.
- Briefing, managing and directing remote and local designers and developers
- UX design from concept, wireframing and building prototypes in HTML/CSS/JS
- Design and development for multiple digital media, including responsive website UX and UI, mobile app and display media/banners (both standard and rich).
- Collaboration and consultation with multiple departments within Heckler and Drifter to assist in ideation and production for digital media.

Fulfilling duties as a digital and motion designer working across a range of digital and broadcast media. Also, exploring new heights in coffee pretentiousness and food snobbery while working in Surry Hills.

Designer and Animator, working across a range of digital media such as banners, games and websites. Also, BBQ and Coffee enthusiast and resident Jelly Bean supplier.

Notable Projects: 5X Mutant Gum, Microsoft, The Star, Vaseline, Lipton Ice Tea, Namco Bandai, Seek, ING Direct,

Designer and Animator primarily working with Flash banners and animation.

Notable Projects: ASX, Bid Here, Fox Symes Home Loans

Established a design collective to take on freelance work with other like minded designers. Tasks involved directing digital and print projects with heavy involvement with design and development.

Responsibilities included newsletter design and updates, content and product management, Flash animation and development, and photo manipulation.

Offering creative services, primarily in digital/interactive, graphics and motion graphics design.

Paolo Sta. Barbara🇦🇺

About Paolo Sta. Barbara

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