

Head of Marketing Americas at HSBC / Columbia Business School
Head of Marketing Americas at HSBC / Columbia Business School
Hi, I’m Paula, Head of Marketing Mexico & Americas at HSBC, mom of Elena and Carlota, and a natural nomad. 🌟I’m passionate about learning consumer behaviour and designing products that truly solve people’s problems. 🚀 With a background in finance/banking and tons of international experience, I enjoy helping to design, deliver, and market value propositions that matter. Having impact and deliver business results while supporting customer-centric transformation is what I enjoy the most. 🌐 As the Head of Marketing at HSBC, I lead a team committed to growing the HSBC brand in the region, while increasing our sales too. 🌈 I’m an eternal optimist, always looking for ways to help people develop, grow, and have a real and relevant purpose at work! Connect with me to discuss marketing, innovation, and the exciting journey of transforming your business or your life!