Paula Viel 🇧🇷 🇺🇸🇧🇷

About Paula Viel

Strategy and Analytics Manager at Ketchum

My career path has been anything but linear, moving from Public Relations to UX Design, and now to leading Strategy & Analytics. For a long time, I saw this as a weakness—a disconnected story. I eventually realized that the common thread was a deep curiosity about people: how they connect with narratives, interact with technology, and reveal themselves in data. This journey taught me that a diverse background isn't a liability; it's a strategic advantage.

Because I've navigated this myself, I'm passionate about helping others do the same. If you've ever felt a bit lost in your own winding career path, know that you're not alone. My passion as a mentor is helping you find the powerful thread that connects your unique skills and passions. Together, we can turn that journey into a coherent and compelling narrative, designing a next professional chapter that is not only successful, but truly yours.

Expertise

What mentees say

“A mentoria com a Paula foi leve, clara e muito encorajadora. Ela explica com facilidade, traz a realidade do mercado sem peso e consegue organizar ideias complexas de um jeito simples e aplicável. A forma que ela transformou a mentoria em um espaço seguro para trocas, compartilhou sua trajetória com honestidade e me mostrou caminhos sem promessas vazias, fizeram muita diferença na minha…”

“Postpone the meeting, and again no-show. She didn't join the meeting and not even text me before or answer me then !!!”

“A Paula trouxe vários insights, falou abertamente da realidade do mercado, uma atitude positiva e otimista, ideias novas e muita habilidade em explicar e contextualizar. Gostei muito!”