

Lead Product Designer at Properly
Lead Product Designer at Properly
Lead Product Designer | FinTech & AI | solutions used by 100k+ users
I believe great design is about shaping better product decisions. I focus on connecting user needs with business goals and technical reality, helping teams navigate ambiguity, align on priorities, and solve the right problems before designing the solutions.
For Designers, I can help with: • Navigating product strategy in complex (especially FinTech) environments • Framing and prioritizing problems before jumping into solutions • Structuring discovery, design thinking, and decision-making processes • Growing beyond UI toward impact, influence, and leadership • Transitioning from mid → senior → lead roles in Product Design • Collaborating effectively in cross-functional teams
For CEOs, Founders & PMs, I can help with: • Translating business goals into clear product direction • Aligning design, product, and engineering around shared priorities • Reducing ambiguity in complex products and decision-making • Improving collaboration between stakeholders and design teams • Ensuring design supports both user value and business outcomes • Setting up effective discovery and validation processes