

Senior Art Director & Creative Lead at O Escritório
Senior Art Director & Creative Lead at O Escritório
Hi! I´m Paulo Mariano. Senior Art Director and Creative Lead with more than 23 years of experience developing strategic and award-winning creative work for global brands.
My focus is on visual communication and storytelling — particularly in crafting integrated campaigns, activations, and product development that capture attention, deliver measurable outcomes, and present compelling brand narratives.
Over my career, I've developed work across Brazilian and European markets, with international recognition across advertising, design and effectiveness categories. In recent years, I have incorporated Generative AI (Midjourney, Sora, Gemini, Adobe Firefly) into my creative process to support the development of visual concepts, moodboards, and storyboards.
Alongside my professional practice, I also contribute to international jury panels and pre-selection committees, supporting the evaluation of creative work across diverse markets.