United Kingdom

Product Design

UX Design

UI/ Visual Design

Design and UX for mobile apps

Pedro Martins

Lead Design Systems & Operations

Usability Testing

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Presentation skills

Leadership

Design systems

Trello

UserTesting

Zeplin

Airtable

Axure

ChatGPT

Figma

GitHub

Hotjar

HTML

InVision

Miro

Notion

Adobe Creative Suite

Confluence

Google Analytics

Sketch

Node.js

- Lead Product Designer on "Engagement" Platform Squad user journey, from improvements of existing features to new journeys/flows - Creating scenarios, user stories, journey flows, prototypes, wireframes.

- Integration, development and supervision of Design thinking processes in the organisation such as Design Sprints, Design Critique sessions, Pair Designing and Design QA (together with devs)

- Developing the UX team's design operations process and resource toolkit - I've integrated Figma in the organisation, transitioning from Sketch, Invision and Zeppelin.

- Cross platform design (Desktop, tablet, mobile web). Working closely with the product and engineering teams to create, plan and execute new features for the platform.

- Improving user journeys by analyzing problems (problem framing frameworks) user pain points, struggles and happy moments.

- Observation (session recordings), competitors analysis, UX Interviews (internal and external users), analyse analytics data, heat maps, collaborating with UX Researcher.

- Development of experiments (based on hypotheses testing model) in partnership with Product Managers.

- Ownership of the design system creation and maintenance, based on the company’s brand values and vision - Figma components and variants, documentation on Confluence and ZeroHeight, Frontend integration support on Storybook.

- Mentoring and coaching other designers (development of career plans, skills to learn and improve, plan of actions).

- Facilitate UX workshops both internally and with clients, bringing people from all areas of businesses together to collaborate.

- Building a design system based on the company’s brand values and vision.

- Working closely with the product team to create, plan and execute new features for the SaaS platform.

- Improving user experience by listening to what customers say about the features.

- Conducting user research and drawing insights for the next rounds of design iterations.

- Improving user journeys by analysing user pain points, struggles and happy moments.

- Creating best in class visual UI journeys that respect and complement the company’s brand language and vision.

- Working closely with Dev team and provide ongoing design support during sprints.

- Redesign and design new websites/apps and functionalities on several Morrisons projects (like Food to Order, EatFresh, Groceries, Click & Collect PWA, Wholesale). 

- Define a strategy to create and elaborate Morrisons Design Systems, working with copy and dev teams.

- Design and implementation of our Design Systems, conceptualizing UX rules, UI rules, Front-end rules (especially on accessibility and semantics).

- UX Research activities with users to get real data, like observation, focus groups, online and in-store questionnaires. 

- In-house Design Thinking culture creation, implementing UX workshops with different staff across the company to provide their best feedback, based on their work experiences. 

- Support the current Online team not only on UI/UX tasks but also on front-end tasks too, especially dealing with external development companies who work for us, focusing on technologies like Html, Css, Javascript, React and Vue.

- Mentoring other Designers to manage other projects or tasks, trying to put them more comfortable on their jobs.

A Senior UX/UI Designer of NOS UX team.
Working with a great team, my multidisciplinary role consists of:

• Generating  user research, design concepts, user flows, user personas, wireframes, design concepts,user interface designs and low fidelity / high fidelity prototypes, transforming business needs to usable solutions.

• Constantly reviewing, evolving and updating design guidelines to ensure each visual solutions are at a consistently high standard. 

• Development of production-ready cross-browser front-end code using HTML,CSS, LESS, SASS, Bootstrap, JS, Jquery.

• Working on agile process to quickly find the right solution for the user & business needs of a huge and complex organisation.

Independent Strategic Technology (IST) is a FinTech company, providing next generation digital solutions to the investment landscape.
IST Creates fully automated and modular tools to digitalise investment management propositions.

As a Senior UI/UX Designer, my main responsibilities were:
• Leading user interface visual design phases of different internal projects;
• Liaising with marketing team to define the visual design requirements of internal projects;
• Translating client requirements into compelling Wireframes and User Journeys;
• Creating Visual Design guidelines to be followed by the development team;
• Working with Software Developers to translate client requirements into compelling UI’s.

iD30 is a small Design agency specialised in multichannel eCommerce, Website Design and Development, working around the UK.

As a UI/UX Designer, I’ve been creating and presenting web (mostly) design projects for different types of clients, from scratch. Oriented to each client web goals, I usually organise the web project strategy, information architecture and the first wireframes. After that, with client’s approval and feedback, I proceed to finishing the wireframes and start the visual design (with Photoshop and Sketch). When it’s done, prototyping (with Invision) has been a great way to contextualize the client on this new web reality and to get more feedback (keyword for this type of projects).

As a Front-end Developer, I’m responsible for the implementation of the Project “Visual Side”, writing hand-code with HTML, CSS and Jquery. Boostrap is also a tool which we integrate in ID30 projects. Semantic validation and SEO strategy are a very important components on this projects, as well.

Web & UI/UX Designer of Web Sales department. Responsible for multiple aspects of the projects execution and creative part of sales campaigns.

Re-design and design brand new modules or pages of NOS SGPS website and store:
	- Information architecture;
	- Usability;
	- User Experience (mockups and wireframes);
	- User Interface Design
	- Front-end Development (Html,CSS,Javascript, Jquery);
	- Semantic and W3C Standards and testing;
	- Responsive Web Design and Scability rules
	
Sales campaign creative stuff:
	- Campaign Brainstorming and Design concept;
	- Image manipulation/edition;
	- Banners (Google Adwords) and Website popups;
	- Responsive Email Marketing (Design and HTML Development);

Javier Pedro Ferrer

Product Designer

Kamel Jlassi

Busung Ko

Jon Charles

UX Designer

Marta Latorre Pena

Product Manager, Publisher

In these mentorship sessions, we'll explore effective job search techniques, networking essentials, and ways to make your applications stand out. Receive personalized guidance on tailoring your approach to different industries and roles. Uncover strategies for navigating the job market and securing your dream job.

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In these mentorship sessions, gain the skills and confidence to answer challenging questions, demonstrate your expertise, and leave a lasting impression. We'll conduct mock interviews, provide personalized feedback, and equip you with effective interview techniques. Join this mentorship to excel in job interviews and land your desired position.

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