United States

UX Design

UI/ Visual Design

Master of Advanced Studies

Master of Fine Arts (MFA)

Master of Arts (M.A.)

Bachelor of Arts (B.A.)

Pegah Ahmadi

Lead UX Designer

Design systems

Figma

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

How to think about design career paths and what progression looks like for designers?

Design career path

Managing being the only designer at your company and working with non-designers.

Being the only designer

As the first product designer on the design system at Front*, I established its foundations by:

• Auditing the existing library of components
• Starting a quarterly design system survey
• Defining design system principles
• Documenting the very first core component
• Developing the color system and dark mode theme
• Creating the first set of design tokens
• Partnering with my engineer counterpart to build a react library for core components
• Mentoring product designers by scheduling weekly design system office hours 
• Facilitating workshops for entire product design team

*Front is a customer communication hub that keeps teams focused on what technology can’t replace: ensuring every conversation strengthens the customer relationship.

As part of the design system team, I maintain a high degree of design excellence and 
craftsmanship by defining core patterns, principles, and guidelines. I strive to raise the bar by 
consistently bringing new ideas, maturing the system and its processes towards Grubhub's competitive edge. Collaborating, educating, and guiding, I empower design teams to 
use and contribute to our cross-platform, cross-product design system, Cookbook Core.  
My day-to-day responsibilities include:
 
• Contributing to principles, visions, and strategic decisions
• Creating highly reusable and accessible patterns
• Documenting guidance around components and styles
• Educating designers to become expert users of the system
•  Collaborating with both Native and Web engineering teams

Introduces students to the fundamentals of design in digital media.

• Contributed to the Morningstar Design System as an ambassador
• Led the redesign of Morningstar web-based Equity and Managed Investments signature reports
• Responsible for three products with the squads located in Chicago, Shenzhen, and Mumbai
• Visualize complex financial data in a way that is easily understandable to our users
• Ensure consistency throughout signature reports by following Morningstar Design System (MDS) while designing the experience
• Design for diverse groups of end users (individual investors, advisors, institutional), Subscription-based types (premium, free, basic), and international users
• Utilize responsive design to ensure seamless cross-platform leverage of our centralized service for internal and third-party clients 
• Adhere to Morningstar accessibility guidelines to ensures our components are perceivable, operable, understandable, and robust
• Design data visualizations for Morningstar award-winning Sustainability Rating and Carbon Metrics components to help investors make an impact on climate change with their investments
• Establish empathy with our users by using tools such as quantitative and qualitative data and user research
• Work daily with the developers, my UX counterpart, and our product manager
• Depending on the project, I also work with user researchers, content experts, behavioral scientists and content strategists
• Use industry standard design and prototyping tools (Sketch, InVision, Illustrator, Photoshop, etc.) to communicates ideas well and provides the required assets to my partners

•  Work under tight deadlines to produce quality print and digital monthly publications that support subscribers' investing needs
• Responsible for two monthly print publications, their corresponding iPad version, and their web presence 
• Redesign the publications and their corresponding materials

• Assist with the overall look and feel of Morningstar's native iOS and Android mobile applications 
• Create prototypes and visual specs adhering to Morningstar's design standards

Layout and Typography, Poster Design, Design Research, Drawing Courses

• Execute online marketing collateral, including but not limited to digital display ads, landing pages, website graphic and photo assets, email campaigns from concept through completion
• Use persuasive design, using psychological techniques like social proofing, scarcity, and reciprocity to persuade users to carry out the desired action.

Pegah Ahmadi🇺🇸

About Pegah Ahmadi

Expertise

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