Spain

UX Design

UI/ Visual Design

Product Design

Pelayo Couceiro

Product Design Manager

Prototyping

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Project management

Amplitude

ChatGPT

Figma

Greenhouse

Maze

Notion

Linear

Understanding factors that lead to a motivated team - recognition, communication and more.

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Understand the process of training, motivating and directing your team members.

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Managing a remote team

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Resume and portfolio review

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How to think about design career paths and what progression looks like for designers?

Design career path

Since 2024, I lead the Product Design team for Cabify's Drivers & Fleets audiences.

As a Product Design Manager, I work directly with Engineering leaders and Heads of Products to develop the vision and business strategies. I also establish the necessary rituals and processes to support the growth and needs of the Product Design team.

In 2023, I led the core experience of the Cabify Drivers app. I supported the definition and execution of the product strategy and the global vision for the driver audience.

Bive (a project powered by Cabify) is an app that helps you move more safely with your bicycle, showing you information about dangerous streets, parking lots, and workshops. It also helps you keep track of the status of your bicycle and even, if you need it, offers you a monthly subscription to the bicycle that best suits you.

As a Digital Product Designer, I have designed the whole app from scratch together with Jose Carmona and Carlos Tallón in a record time of 3 months. I have also participated in the strategy, the subscription model, the web design, the online store, and the design of the physical store located in Madrid.

Now Bive is integrated as part of Cabify's value proposition that helps you move around the city your way (Car, motorcycle, bicycle, and scooter).

Learn more → pelayocouceiro.com/work/bive

In 2020, I joined the Driver Group at Cabify, helping drivers achieve sustainable income through digital products.

As a Digital Product Designer, I designed the mobile experience of the Driver App across all markets (Spain and LatAm). I contributed to the strategy, conceptualization of new features,and visual design.

In 2019, I joined Cabify for Business, a digital platform to manage the mobility of large, medium, and small businesses.

As a Digital Product Designer, I worked on improving the desktop and mobile platforms, focusing on billing and corporate payment methods.

At Crepes & Texas agency (now part of the Making Science Group) I worked on the strategy and design of new digital products for major brands and start-ups in the hospitality, insurance, financial, and service industries. Helping them maximize their business success through design and technology.

As a freelancer, I had the opportunity to work with a large company in the conceptualization of water bottles for their product portfolio. It was a full-time job for a couple of months.

Totem materializes people's emotions through soundwaves of the voice in unique pieces of jewelry. As an industrial designer, I worked on designing memorable physical products for people.

The main challenge of Totem was to create new products where each one is different from the other. No two are alike. Encompassing all phases from vision, strategy, planning, materials, packaging, contact with suppliers to manufacturing and quality control.

Learn more → pelayocouceiro.com/work/totem

Made (formerly Borja García Studio) is a design studio formed by industrial designers and architects. As a member of the team, I was involved in the creation and development of new products for companies such as Normann Copenhagen and Lago. My first experience in the design world together with a great human and professional team.

Pelayo Couceiro🇪🇸

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